Manager, Global Growth, Lifecycle

What you’ll do

As a Global Growth Manager for Lifecycle, you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention. You will execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth.

This role is based in London.

Responsibilities:

Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances.

Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions.

Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention.

Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint.

Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.

User-Centric Communication: Champion a “customer-first” messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.

Who you are

We’re looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent

Analytical toolkit: Strong analytical skills with the ability to interpret campaign and behavioral data, identify trends and develop data-backed recommendations

Marketing exposure: Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention

Experimentation mindset: Experience running A/B tests and applying structured experimentation to improve performance

Execution excellence: Strong organizational skills and attention to detail, with the ability to manage multiple initiatives simultaneously

Communication: Clear and structured communicator comfortable working with cross-functional partners

Bias to action: Proactive and results-oriented, with a track record of delivering impact in fast-paced environments

Preferred qualifications:

Experience in fintech, product-led growth, or B2B SaaS

Experience in fast-paced environments, preferably within a startup or scale-up

Advanced degree (MBA or Master’s) is a plus

Experience with SQL or close collaboration with data teams preferred

Hands-on experience in Lifecycle/CRM marketing

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Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.