Market Intelligence Growth Lead

The role supports Business Development, Sales, Product Management, Capital Project Pursuit, and Leadership teams by providing actionable market insights, growth recommendations, customer segmentation, competitive intelligence, targeted demand generation initiatives, and strategic commercial analyses.

The position serves as the primary owner of market intelligence, growth marketing, and commercial insight activities across MTCS Americas and plays a key role in supporting profitable growth, strengthening customer engagement, improving market penetration, and enabling data-driven decision making.

Key Responsibilities

Market Intelligence

• Develop and maintain market intelligence programs across MTCS product lines and service offerings.
• Conduct market sizing analyses, including Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and growth opportunity assessments.
• Identify emerging market trends, customer investment patterns, industry developments, and market risks.
• Monitor project announcements, capital investments, turnaround activity, expansion plans, and market developments throughout the Americas.
• Develop quarterly market outlook reports and strategic growth assessments.
• Maintain databases of market intelligence, customer insights, and growth opportunities.

Competitive Intelligence

• Monitor competitor activities, pricing trends, product developments, acquisitions, investments, and market positioning.
• Maintain competitor intelligence databases and perform win/loss analyses.
• Benchmark competitors across key MTCS product lines and service offerings.
• Provide actionable competitor insights to Sales, Business Development, Product Management, and Leadership teams.
• Support strategic planning and opportunity prioritization activities.

Customer & Segment Analytics

• Develop customer segmentation and market prioritization frameworks.
• Analyze customer behavior, purchasing patterns, and growth potential.
• Support strategic account planning activities.
• Identify underserved markets, customer segments, and growth opportunities.
• Develop customer penetration analyses and market share estimates.
• Recommend growth initiatives based on customer and market insights.

Growth Marketing

• Develop and execute targeted regional marketing campaigns supporting business growth objectives.
• Lead digital marketing initiatives including webinars, email campaigns, content promotion, LinkedIn activities, and customer engagement programs.
• Coordinate customer communications supporting product, service, and commercial initiatives.
• Measure campaign effectiveness and recommend improvement actions.
• Support lead generation and lead nurturing programs.
• Coordinate with the Marketing & Customer Engagement Specialist to ensure successful execution of campaigns and events.

Strategic Commercial Support

• Support annual strategic planning and growth initiatives.
• Prepare executive presentations, market assessments, business cases, and strategic analyses.
• Identify opportunities for increased customer penetration and market expansion.
• Support evaluation of new products, services, applications, and market entry opportunities.
• Support acquisition assessments and strategic growth projects as required.
• Provide data-driven recommendations to support leadership decisions.

Partnership with Capital Project Pursuit Leader

• Support capital project development activities through market research and project intelligence.
• Provide insights regarding investment trends, EPC activity, licensor activity, and emerging opportunities.
• Support prioritization of target markets and industries.
• Collaborate on annual growth plans and strategic commercial initiatives.
• Ensure alignment between market intelligence activities and pursuit strategies.

Cross-Functional Collaboration

• Partner with:

• Business Development
• Sales
• Capital Project Pursuit Leader
• Product Management
• Engineering
• Project Management
• Service Operations
• Marketing & Customer Engagement Specialist

• Support regional growth initiatives and strategic opportunities.
• Provide market intelligence and growth recommendations to leadership teams.
• Promote data-driven commercial decision making across the organization.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Economics, Engineering, Finance, Industrial Management, Data Analytics, or related discipline.
• Minimum 5 years of experience in market intelligence, business development, growth marketing, strategy, commercial analytics, marketing analytics, or related commercial functions.
• Strong analytical and strategic thinking capabilities.
• Experience developing market assessments and identifying growth opportunities.
• Experience with digital marketing campaigns, customer engagement initiatives, and growth programs.
• Advanced Microsoft Excel and PowerPoint skills.
• Strong communication and presentation skills.
• Proven ability to transform data into actionable business recommendations.
• English and Spanish proficiency required.
• Portuguese preferred.

Preferred Qualifications

• Experience in refining, petrochemical, chemical, energy, industrial, or engineered-products markets.
• Experience with Power BI, Tableau, Salesforce, Dynamics CRM, HubSpot, or similar platforms.
• Experience supporting strategic planning and business development initiatives.
• Experience working within regional or multinational organizations.
• MBA or advanced business degree preferred.

What we offer you

• Salary according to experience
• Life insurance
• Savings fund
• 30-day Christmas bonus
• Major medical expenses insurance
• Interaction with international team
• Career growth opportunities
• Benefits above the law

Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.

We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.