Marketing Analytics Manager

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

We’re looking for a Marketing Analytics Manager who will own the strategy and optimization of marketing performance reporting across the organization. This role goes beyond dashboard creation—you’ll act as a strategic partner to marketing and leadership, translating data into actionable insights that drive pipeline growth and improve campaign performance.

You will define how success is measured across the marketing funnel, proactively identify trends and opportunities, and ensure the organization has a clear, consistent view of performance. You will partner closely with Marketing, RevOps, and data teams to enable scalable analytics solutions and trusted reporting.

Analytics Strategy & Ownership

Own the end-to-end marketing analytics strategy, including defining KPIs, establishing reporting frameworks, and standardizing measurement approaches across the funnel

Establish and govern a consistent source of truth for marketing performance across channels, segments, and funnel stages

Define success metrics tied to pipeline, revenue, and campaign performance in partnership with marketing leadership

Own the roadmap and prioritization for marketing analytics reporting and insights

Proactively identify trends, risks, and opportunities within marketing data and recommend actionable strategies

Operate independently in a fast-paced, evolving environment, proactively identifying opportunities and driving analytics initiatives forward

Pipeline & Performance Insights

Monitor marketing pipeline performance and provide insights for weekly pipeline calls and leadership reviews

Analyze funnel conversion, campaign effectiveness, and channel performance to identify optimization opportunities

Support board-level reporting through data preparation, storytelling, and executive-ready insights

Deliver ad hoc analysis on campaigns, channels, and strategic initiatives

Conduct, synthesize, and present complex data analysis to support strategic decision-making and executive discussions

Own and continuously optimize the opportunity generation model used for marketing target setting, including assumptions around conversion rates, pipeline coverage, and sales cycle dynamics

Dashboarding & Reporting (Ownership & Adoption)

Define reporting requirements and ensure outputs align with business needs and decision-making workflows

Partner with BI and analytics engineering teams to deliver intuitive, actionable dashboards

Ensure dashboards are widely adopted, trusted, and effectively used by stakeholders across the organization

Continuously refine reporting based on feedback and evolving business priorities

Cross-Functional Partnership

Act as a strategic partner to marketing, sales, and operations teams

Align data, business goals, and execution across stakeholders

Communicate complex data insights clearly and effectively to both technical and non-technical audiences

Influence decision-making through data-driven recommendations and clear storytelling

Data Governance & Alignment

Partner with RevOps and data teams to ensure data quality, consistency, and alignment across systems

Validate reporting outputs and maintain stakeholder confidence in data accuracy

Identify gaps in data availability and drive improvements in data coverage and reliability

Advanced Analytics

Partner with technical teams on attribution modeling and customer journey analysis

Leverage advanced analytics to better understand channel impact and optimize marketing investment

YOUR EXPERIENCE

8+ years of experience in marketing analytics, business intelligence, or a related field

Strong understanding of marketing funnel metrics, pipeline tracking, and campaign performance analysis

Proven ability to translate data into strategic insights and business recommendations

Experience working with marketing automation and CRM platforms (e.g., Salesforce, Marketo, Google Analytics)

Experience working with dashboards and reporting tools (e.g., Tableau, Power BI, Qlik)

Strong stakeholder management and communication skills, with the ability to influence decision-making

Experience supporting executive or board-level reporting

Strong problem-solving skills and attention to detail

Preferred

Experience with attribution modeling and customer journey analytics

Experience working in cross-functional analytics or RevOps environments

Familiarity with AI/automation in analytics workflows (e.g., anomaly detection, automated insights)

Working knowledge of SQL/Python and comfort engaging with large datasets

If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

THE LEGAL BIT
Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at Privacy@Redwood.com