Marketing BI Specialist

Job Description

Our shared goal is to use our data expertise to inspire clients, partners, and Jellyfish to work together to deliver best-in-class marketing, driven by data-rich insights. This role will serve as the primary point of contact (POC) for a client on all matters related to digital marketing data, data planning, and BI. You will work alongside the paid media team with an innovative mindset, building the data pipeline and data visualization, proposing testing and measurement plans, as well as conducting advanced and ad-hoc analyses.

Responsibilities:

Work closely with internal teams to clarify needs, objectives, and deadlines in order to define dashboarding solutions, covering data sources, data collection, ETL, and dashboards.

Contribute to improving the efficiency of the data ETL process.

Responsible for building client dashboards and ensuring the quality of data processing.

Work with the customer service team and other departments to present the benefits of the department’s solutions and their features to prospects and existing clients, depending on their challenges.

Participate in the design of materials and processes to develop the department and innovate the product portfolio.

Define a measurement framework that reflects account strategies, identifying appropriate data sources and KPIs aligned with business objectives, and demonstrate campaign effectiveness.

Plan measurement proposals to evaluate and refine the activity, including “test-and-learn,” “conversion lift” studies, and more in-depth analyses.

Identify opportunities to address recurring client challenges through analysis, potentially innovating the product portfolio.

Mentor and support junior team members.

Qualifications:

Proficiency in English to communicate with team members worldwide and present analysis results.

Proficiency in Tableau and Google BigQuery.

Proficiency in SQL.

Knowledge of Python for data processing, predictive analytics, and machine learning models is desirable.

Knowledge of GCP and Vertex AI is desirable.

Hands-on experience with digital media buying platforms across programmatic, display, video, search, and social channels is strongly desired.

Experience with diverse data sources across multiple channels to generate insights.

Ability to understand client needs and translate them into technical requirements and solutions.

Clear communication skills, organizational skills, and the ability to translate complex analyses into actionable insights that a client will understand.

Ability to design compelling data visualizations for stakeholders at different levels.

Proficient knowledge of digital activation and an understanding of how a digital marketer can use it to influence marketing results.

Attention to detail combined with a meticulous approach to the process.

Experience in delivering “lift/testing/experimentation” analyses to optimize creative, media, and other marketing factors is recommended.

Knowledge of marketing mix modeling is desirable.

Be curious and inquisitive about existing workflows, and able to propose improvements.

Be outgoing and enthusiastic.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

👪 Family Support: We have an extended maternity leave of 6 months in total.

💫 Custom Work Environment: Work remotely for up to 60% of your days.

🏥 Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to talentacquisition@jellyfish.com.