ZEISS

Marketing Business Partner

China · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

Marketing Strategy & Business Planning

Conduct in-depth market, competitor, and consumer insights analysis to formulate long-term and annual marketing strategies aligned with overall business goals.
Develop holistic annual marketing plans aligning with business go-to-market (GTM) strategies, clarify market positioning, target audience, core MKT objectives, and resource allocation for product lines.
Provide strategic marketing recommendations to support business decision-making and drive revenue and market share growth.

Product Launch End to End planning and execution

Lead end-to-end strategic marketing planning and execution for new product launches, covering positioning, messaging, timeline, channel integration, and resource coordination.
Collaborate with Product, Sales, R&D, Supply Chain, and Global Marketing teams to align cross-functional strategies and ensure launch success.
Establish data evaluation systems to monitor launch performance and optimize strategies dynamically.

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Brand Strategy & Integrated Communications

Implement brand strategy and communication planning to enhance brand awareness, reputation, and user preference, per alignment with Brand & MKT center.
Unify brand tone, storytelling, and visual identity across all consumer and trade touchpoints.
Manage agency resources and oversee creative, content, and campaign delivery to support brand strategy.

Digital & E-Commerce Marketing Strategy

Design and implement full-channel digital marketing strategies (owned, paid, earned) to expand reach and user engagement.
Formulate growth strategies, including product content, campaign activation, and conversion optimization.
Build performance tracking and optimization mechanisms to improve marketing ROI continuously.

Marketing Capability & Operational System Building

Develop standardized marketing toolkits: product positioning, core messaging, value propositions, and sales enablement materials, and training systems.
Establish and optimize marketing processes, workflows, and best practices to improve efficiency and quality.
Ensure all marketing activities and materials comply with brand guidelines and strategic direction.

Omnichannel & Retail Experience Strategy

Develop omnichannel marketing activation strategies that integrate online and offline consumer journeys.
Lead Optimize in-store experience design and retail execution standards to deliver consistent brand experience.
Collaborate with sales and retail teams to translate product value into immersive consumer experiences at touchpoints.

n/a

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