Marketing Creative Director

Lead and define the look, feel and tone of the PUMA brand on a seasonal/annual basis, including the overarching key brand messaging and creative, cross-category concepts, stories

Own creative oversight and develop topline direction and creative guidelines that will serve as foundation for the full brand experience (from product, to point of sale to communication). This includes defining the communication strategy, frameworks and consumer facing communication of innovations, technologies, sustainability etc

Act as a brand representative across all product creation, communication channels and retail channel touchpoints ensuring a cohesive brand representation and consistent consumer experience

Oversee the creation of major creative frameworks such as brand manuals, marketing CI guidelines, logo usage and Direct-To-Consumer concepts

Lead the creative direction of brand campaigns and global brand cultural moments (e.g., Olympics, F1,…) and inform and steer creative briefs for horizontal topics (e.g., Women’s, Sustainability, Reform, Innovation platforms,…)

Contribute to the selection and management of all external creative agency partners

Design and establish processes to closely integrate consumer insights into the development of the (seasonal/annual) brand direction

Collaborate closely with the Creative Services team and Brand Design team.

YOUR TALENT

Strong strategic thinking with demonstrated ability to translate brand direction and architecture into compelling visual narratives and creative strategies

A creative force with a proven track record of driving creative direction and brand elevation in a dynamic and competitive market Experience in brand and communication creative development

Leadership and influencing skills. Ability to guide and steer through complex matrix organization

Proficiency in leading cross-functional teams to deliver cohesive brand experiences across multiple touchpoints

Strong understanding of consumer insights and their integration into brand development processes

Exceptional communication skills with the ability to articulate and champion creative concepts effectively

Experience in managing and collaborating with external creative agency partners to execute brand campaigns and initiatives

A visionary mindset with the capacity to anticipate and capitalize on emerging trends and cultural moments

Proficient in developing and maintaining brand guidelines and creative frameworks to ensure consistency and authenticity

Ability to thrive in a fast-paced environment while maintaining a high level of creativity and attention to detail

A passion for innovation, sustainability, and pushing the boundaries of brand storytelling and aesthetics

This opportunity will be available in fulltime or parttime.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.