Marketing Generalist

About The Role:

The company is seeking a skilled and versatile Marketing Generalist to drive its brand and marketing initiatives. This role is integral to shaping and executing the company’s marketing strategy, overseeing campaigns, and ensuring cohesive brand messaging across all channels. As a key player in the team, you will collaborate with agencies, manage marketing projects independently, and play a hands-on role in executing creative and strategic initiatives. If you thrive in a fast-paced environment and enjoy taking ownership of marketing efforts from ideation to execution, this role is for you!

Responsibilities:

Develop and oversee the company’s brand and marketing strategy by analysing trends and evaluating past marketing efforts.

Manage and coordinate content strategies in collaboration with social media and performance marketing agencies.

Plan and execute online and offline marketing campaigns, promotions, and events.

Work closely with the operations team to ensure smooth campaign execution.

Lead and guide marketing working students handling social media-related tasks.

Maintain an overview of all marketing-related activities and manage projects independently.

Drive hands-on execution of marketing initiatives from concept development to implementation.

Ensure brand consistency and alignment across all marketing channels.

Requirements:

Minimum of 3 years of experience in marketing, preferably in the hospitality, food & beverage, or retail industry.

Strong project management skills with the ability to handle multiple marketing initiatives simultaneously.

Experience working with or managing external agencies, including social media, performance marketing, and design.

Ability to develop and oversee content strategies for various marketing channels.

Hands-on approach with the ability to execute campaigns from start to finish.

Strong analytical skills to evaluate marketing trends and previous marketing efforts.

Experience planning and executing promotional events and campaigns.

Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners.

Understanding of Indian or German culture is a plus.

Proficiency in digital marketing tools, social media platforms, and marketing analytics.

Ability to work aligned to CET business hours

If you are a proactive and adaptable marketing professional looking to make an impact in a growing company, we encourage you to apply!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.