MEDIA MANAGER CEE

Key Responsibilities

• Own the development of integrated media strategy and media plans across digital and offline channels (TV, OOH, radio, print, digital) for the CEE markets, from objective-setting through channel selection and flighting.

• Lead media planning discussions with agencies, challenging recommendations and ensuring plans are grounded in sound media strategy, not just execution.

• Analyze campaign and channel performance, extract media-specific insights (reach, frequency, GRPs, efficiency, channel mix effectiveness), and turn them into clear, actionable recommendations.

• Manage media budgets, pacing, and investment efficiency across CEE markets, reallocating in-flight where needed to protect performance.

• Act as the primary point of contact for media agencies: briefing, evaluating plans, and holding partners accountable for quality and performance.

• Apply measurement frameworks (GA4, CM360, ad-server data, MMM/MTA) to validate media effectiveness and inform future planning cycles.

• Stay current on media trends, new channels/formats, and best practices across both traditional and digital media, bringing an informed point of view to planning.

• Prepare media strategy presentations, dashboards, and reports for leadership and cross-market alignment.

• Drive continuous improvement of media planning frameworks, governance, and processes across the region.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field.

• 7+ years of experience in media, ideally built within a media agency (planning/buying side), with direct ownership of media strategy and plans.

• Strong, demonstrable expertise in offline media planning (TV, OOH, radio, print) — able to plan and evaluate offline media independently, not just brief it out.

• Equally strong command of digital/online media planning across search, social, programmatic, and video.

• Proven ability to build and defend an integrated media strategy spanning both worlds, with a clear point of view on channel mix and budget allocation.

• Excellent analytical skills, comfortable working directly with media data, dashboards, and performance reports to shape strategy.

• Proficiency with digital analytics and ad-tech platforms (Google Analytics, CM360, DV360, Meta Ads Manager).

• Strong Excel and data-visualization skills (PowerPoint, Looker Studio, etc.).

• Confident managing and pushing back on media agencies; comfortable owning the media agenda in cross-functional discussions.

• Ability to work independently, manage multiple markets/priorities, and thrive in a fast-paced environment.

• Strong communication and presentation skills; fluency in English.

Preferred Skills

• Experience planning media across multiple CEE or international markets.

• Familiarity with MMM/MTA tools and media mix modeling.

Experience colla

Work location (one of the following cities): Tallinn, Budapest, Bucharest, Prague, Warsaw

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

€38 250 - €75 680

Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly