NPD (New Product Development) Operations Strategist

We've closed our Series A and are working with some of the world's most recognised brands to replace

plastic at volume. We're at an inflection point: scaling from proof-of-concept to mass-market production.

About the Role

This is a high impact role sitting at the heart of Shellworks’ desire to deliver 1 Billion units by 2030. You

will drive new initiatives to market standing up operational capabilities and relentlessly executing against

them. We are looking for a system builder who can go deep into new problems (e.g. launching our D2C

business in a new geography or delivering a new product to market) to drive Shellworks forwards.

You will need deep understanding of what Shellworks does and who we are to constantly bring

commercial/ operational & engineering views to new problems and find the right solutions for

Shellworks

Key Responsibilities:

● Drive new products to market: Own the delivery of new Shellworks products (e.g. Suri

toothbrush/ Before Oral Care bottles/ Ocean Saver cleaning products), balancing financial,

commercial and engineering perspectives to deliver success for the customer

● Own the operations for new initiatives: Lead the execution of our newest initiatives. In the

short term this is launching direct to consumer products in 2 geographies.

● Leverage analysis for decision making: Build robust analysis of the operational expenditures,

understand what decision cost and why, to maintain healthy scaling pathways

● Identify Improvement opportunities: Relentlessly hunt for ways to improve systems and fix gaps

Our Ideal Candidate

● High-agency owner: 3+ years in a high-intensity operational environment (e.g. Start-up, Strategy

Consulting) where you’ve owned, end-to-end, the outcomes and process of high-stakes projects.

● Strong first-principles thinker: You break unfamiliar problems down to their fundamentals and

reason your way to the best answer, balancing analysis, research and judgement to decide and

move

● Operational Excellence: You execute with high precision under conditions of high ambiguity and

uncertainty, maintaining momentum against tight timelines without constant supervision

● Bias to execution: You are relentless about turning strategy into shipped reality. Ambiguity and

obstacles energise you rather than stall you, and you keep momentum without needing to be

managed

● Solution-focused: When something isn’t working, you find another way. You’ve pushed through

hard things before and you’ll learn whatever it takes to make this succeed

● STEM Background

What we offer

🌴 28 days holiday + statutory holidays

👶 12 weeks maternity, 6 weeks paternity, both at full pay

💚 Heka wellbeing allowance - gym, therapy, nutrition, fertility support and more

🩺 Virtual GP with same or next day appointments

🚲 Cycle to work scheme - save up to 42% via salary sacrifice

🍕 Daily catered lunch at the office

Hiring Process

📞 Initial Chat

🧠 Technical task

🏭 Onsite

🙌Offer subject to 2 references