[ONC] Sr Manager, ツカイザ マーケティング リード

Primary Responsibilities

1. Business and P&L Leadership

· Deliver agreed revenue, profitability, and business performance objectives for TUKYSA.

· Lead financial planning and forecasting, including the Operating Plan, long-range forecasts, latest estimates, and business scenarios.

· Monitor financial and non-financial KPIs, address performance gaps, and lead timely corrective actions.

· Manage the promotional budget and recommend effective allocation of financial and other resources.

· Partner with Finance, Analytics, Supply, and other functions to manage business risks and opportunities.

2. Franchise and Brand Strategy

· Develop and execute the long-term TUKYSA franchise strategy, annual Brand Plan, and Plan of Action for Japan.

· Define strategic priorities, growth opportunities, sources of business, and investment choices across indications.

· Translate scientific evidence, market dynamics, and customer and patient insights into a differentiated value proposition and actionable commercial strategy.

· Optimize positioning, segmentation, targeting, customer engagement, promotional strategy, and channel mix.

· Adapt Global and International strategies to the Japanese market and ensure that Japan perspectives are appropriately represented.

3. Existing Business and Launch Execution

· Lead the sustainable growth and ongoing performance of the existing TUKYSA business.

· Lead commercial strategy, readiness, and execution for planned indication expansions, including market shaping, positioning, targeting, customer journeys, key messages, field readiness, and post-launch optimization.

· Lead commercial input into opportunity assessments, forecasts, investment decisions, and scenario planning.

· Establish clear milestones, governance, KPIs, risk assessments, and mitigation plans.

· Monitor market dynamics, competitive developments, treatment patterns, customer insights, field feedback, and launch performance, and adjust plans as needed.

4. Cross-Functional and Functional Team Leadership

· Lead the TUKYSA cross-functional team and align stakeholders around a common strategy, priorities, milestones, and measures of success.

· Partner closely with Medical Affairs, Market Access, Regulatory Affairs, Analytics, Finance, Supply, Legal, Compliance, Sales teams, and other relevant functions.

· Clarify roles, responsibilities, decision rights, and escalation pathways, and proactively resolve issues.

· Provide strategic direction, coaching, and development support to TUKYSA Marketing colleagues and project members without direct people-management responsibility.

· Represent the TUKYSA business in relevant Japan, International Commercial, and Global forums.

5. Operational Excellence and Compliance

· Ensure high-quality and timely execution of Brand Plans, launch plans, promotional materials, training programs, congress activities, and customer-facing initiatives.

· Establish effective governance and performance-review processes for the TUKYSA business.

· Partner with Supply and relevant functions to anticipate demand and address potential supply or business-continuity risks.

· Ensure compliance with applicable laws, regulations, industry codes, Pfizer policies, and internal review and approval processes.

· Demonstrate high standards of integrity, sound judgment, and patient focus in all business decisions.

Required Qualifications and Experience

· Bachelor's degree or equivalent.

· A minimum of five years of pharmaceutical marketing experience.

· Demonstrated experience in brand strategy, Brand Planning, financial forecasting, performance management, and promotional-budget management.

· Experience leading complex cross-functional projects or initiatives in a matrix organization.

· Strong strategic thinking, financial acumen, analytical capability, and problem-solving skills.

· Demonstrated ability to influence senior stakeholders and align multiple functions without formal authority.

· Strong written and verbal communication and presentation skills in both Japanese and English.

· High standards of integrity, compliance, collaboration, and patient focus.

Preferred Qualifications and Experience

· Experience in oncology, breast cancer, specialty care, or another complex therapeutic area.

· Experience leading a new product launch or indication expansion.

· Experience managing an established business while preparing for a future launch.

· Experience working with International Commercial, regional, or Global teams.

· Experience providing functional leadership, coaching, or development support to colleagues.

Resources Managed

· TUKYSA promotional budget and other allocated commercial resources.

· Functional coordination and prioritization of TUKYSA Marketing and cross-functional project resources.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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