Paid Search Senior Executive (B2B)

Campaign Management and Optimisation

• Manage and optimise paid search campaigns focused on acquiring net-new Wise Business customers and driving efficient business account sign-ups.
• Work across large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages and business customer segments.
• Monitor campaign performance, identify trends and recommend practical actions to increase sign-ups and improve acquisition efficiency.
• Use keyword, search-term and audience insights to identify high-intent business customers and improve campaign relevance.
• Support campaign launches and expansion into new markets, business segments and search or discovery channels.
• Carry out regular account maintenance, quality assurance and performance checks to ensure campaigns are accurate and operating as intended.

AI and Automation

• Use platform automation and AI-powered features, such as automated bidding, Performance Max and AI Max, to improve B2B campaign performance and operational efficiency.
• Identify opportunities to make recurring campaign-management and reporting processes more efficient through automation, templates or improved ways of working.
• Stay informed about developments in search marketing, generative AI and the ways business customers discover and evaluate financial services.

Testing and the Business Customer Experience

• Support the end-to-end delivery of structured tests across ad copy, assets, targeting, bidding and landing pages.
• Develop clear hypotheses, monitor results and turn findings into actionable recommendations for business customer acquisition.
• Test messaging that responds to the different needs, challenges and motivations of businesses and business owners.
• Use search-term, campaign and customer-behaviour insights to improve the relevance and clarity of Wise Business advertising.
• Work with colleagues across Marketing, Wise Business, Product and Analytics to help prospective business customers find the information and services most relevant to their needs.

Reporting and Analysis

• Maintain and improve campaign reports and dashboards, ensuring B2B acquisition performance is communicated clearly and accurately.
• Analyse campaign data to identify optimisation opportunities, emerging business-customer segments, risks and areas requiring further investigation.
• Track performance against relevant acquisition outcomes, including Wise Business account sign-ups and acquisition-efficiency targets.
• Break down performance by market, campaign, audience, search intent and other relevant dimensions to understand what is driving results.
• Support forecasting and campaign planning by providing reliable performance inputs and clearly explaining underlying assumptions.
• Translate analysis into concise recommendations for both Paid Search colleagues and wider Wise Business stakeholders.

Collaboration and Development

• Work closely with Paid Search team members, sharing B2B acquisition learnings and contributing to collaborative problem-solving
• Partner with teams including Wise Business, SEO, Product, Analytics and Paid Marketing on projects that improve business customer acquisition and the wider sign-up journey.
• Take ownership of assigned projects and campaign areas, communicating progress, risks and results clearly.
• Develop an understanding of Wise Business customers, their financial needs and the factors that influence their choice of provider.
• Contribute to team documentation, best-practice processes and knowledge-sharing sessions.
• Proactively seek feedback and develop your technical, analytical and commercial paid search skills.

• You have 1–2+ years of experience running direct-response paid search campaigns for a fast-growing business or agency
• Experience acquiring B2B customers or working with business-focused products is highly preferred.
• You have practical experience using Google Ads; experience with Microsoft Ads or other performance marketing platforms is beneficial.
• You have a sound understanding of campaign structure, keyword management, search terms, audience targeting, ad copy and automated bidding.
• You’re confident working with campaign data and using it to identify trends, diagnose performance changes and recommend next steps.
• You understand conversion tracking, attribution and the core measurement principles behind acquisition campaigns.
• You’re interested in understanding the different needs, search behaviours and decision-making journeys of businesses and business owners.
• You have experience using spreadsheets and reporting or visualisation tools to analyse and communicate performance.
• You’re interested in automation, generative AI and the ways new technologies are changing search marketing.
• You have strong attention to detail and can manage multiple campaigns or tasks while maintaining accuracy.
• You communicate clearly and work collaboratively with colleagues from different disciplines.
• You have a proactive, customer-focused mindset and are willing to take ownership, learn and test new approaches.
• You understand how paid search contributes to the broader B2B customer journey and works alongside channels such as SEO, Paid Social and Affiliates.

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