Partner Marketing Manager - Contract

Workstyle

You are a high-agency operator that combines speed with professional maturity:

High-Velocity Adaptability: You have a "can-do" spirit and the mental agility to pivot as priorities shift. You are a fast learner who masters new concepts and complex workflows with minimal ramp-up time.

Acute Professional Judgment: You move fast but with a high level of precision. You take pride in being the final line of defense, ensuring all work is vetted, polished, and strategically sound before it reaches a partner or client.

Autonomous Problem-Solver: You thrive in ambiguous environments and take ownership of the "how." You provide finished work-products that simplify the lives of your leaders by anticipating needs and delivering with precision.

Impact

In this role, you will be the engine behind strategic partner marketing initiatives and enterprise technology partner workstreams. Your core focus includes:

• Enterprise Partner Ecosystem Execution: Managing day-to-day marketing workstreams across strategic technology partners and enterprise clients, including AWS, Salesforce, and systems integrators, keeping internal teams and external stakeholders aligned and initiatives moving forward.
• Business Development Enablement & Marketing Fulfillment: Serving as the central hub for co-marketing, equipping BD with the materials and marketing support needed to secure partnerships, then owning delivery of the marketing commitments agreed to after signature.
• Project & Program Management: Owning timelines, deliverables, dependencies, approvals, and follow-ups across complex partner initiatives, proactively resolving blockers and adapting to shifting priorities while maintaining speed and quality.
• Joint GTM & Demand Generation: Applying B2B SaaS and enterprise technology expertise to execute joint campaigns, webinars, nurtures, events, and integrated programs that strengthen partner engagement and contribute to measurable pipeline growth.
• Scalable Partner Programs: Developing reusable templates, playbooks, and workflows that streamline execution and enable partner programs to scale across partners and markets while accommodating individual requirements.
• Strategic Content Creation: Drafting and designing polished partner communications, campaign assets, sales enablement materials, internal updates, executive presentations, and GTM materials tailored to enterprise audiences.
• Co-Marketing Review & Approval: Managing the review process across Marketing, Growth, Direct Response, and Partnerships, ensuring all partner-facing materials are accurate, polished, aligned with joint GTM priorities, and appropriately approved before release.
• Partner Brand Governance: Maintaining a central source of truth for partner commitments, brand guidelines, logo usage permissions and restrictions, and approval requirements across markets, ensuring teams use current information.
• AI Partnership & GTM Execution: Supporting partner marketing for AI products and offerings, coordinating internal teams and partners on joint messaging, marketing deliverables, and GTM execution.
• AI-Forward Operations: Using AI tools to streamline workflows, accelerate content development, improve organization, and scale partner marketing execution while validating outputs for accuracy and quality.
• Operational Inputs & Reporting: Partnering with Operations and Data Science teams to support monthly business reviews, pipeline tracking, and partner performance reporting, using insights to identify improvements and inform future initiatives.

What Success Looks Like

• Reliability & Trust: Leadership and stakeholders view you as a force multiplier because you independently deliver polished, high-quality work that requires minimal oversight or revision.
• Operational Momentum: Partner marketing workstreams are organized, transparent, and consistently moving forward, with stakeholders aligned and deadlines effectively managed.
• Strong Project Leadership: Complex initiatives remain on track because you proactively manage communication, dependencies, timelines, and execution across multiple teams and enterprise stakeholders.
• Executive-Ready Deliverables: Presentations, communications, reports, and campaign materials are strategic, polished, accurate, and tailored appropriately for enterprise audiences.
• AI-Enhanced Execution: You effectively incorporate AI-enabled tools and workflows into your day-to-day execution, improving efficiency, organization, and scalability across partner initiatives.
• Seamless Adaptability: You navigate changing priorities, shifting partner needs, and evolving business goals with agility while maintaining strong execution quality.
• Measurable Business Impact: Your work contributes to stronger partner engagement, improved operational visibility, scalable GTM execution, and measurable pipeline growth.

• 5+ years of experience in partner marketing, alliance marketing, channel marketing, program management, or related B2B marketing functions
• Experience supporting enterprise tech company clients and/or working within enterprise SaaS or technology environments
• Strong project management and program management skills with experience managing multiple complex workstreams simultaneously
• Proven ability to coordinate cross-functional stakeholders and drive initiatives from planning through execution
• Experience supporting strategic partner ecosystems including AWS, Salesforce, SIs, or comparable enterprise alliances
• Strong understanding of B2B demand generation and partner-driven go-to-market strategies
• Experience developing executive presentations, partner communications, campaign assets, and marketing materials
• AI fluency with the ability to leverage AI tools to improve workflows, efficiency, organization, and content development
• Highly proactive, solutions-oriented, and comfortable operating independently in fast-paced environments
• Strong professional judgment with exceptional attention to detail and execution quality
• Strong written and verbal communication skills across internal and external enterprise stakeholders
• Ability to manage shifting priorities while maintaining organization, speed, and high-quality execution
• Experience in Management Consulting collaborating across Marketing, Sales, Operations, Analytics, and Partner teams

All your information will be kept confidential according to EEO guidelines.

Sia Partners is an equal opportunity employer. At Sia Partners, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.