Performance Associate Director

Job Description:

We are seeking an experienced Performance Associate Director to lead performance-driven accounts and deliver measurable growth across a diverse portfolio of clients. This role requires deep expertise in biddable media, optimization, measurement, and performance excellence, ideally within the GCC region.

You will work closely with senior leadership and cross-functional teams to ensure best-in-class execution, operational rigor, and consistent delivery against ambitious business KPIs.

Key Responsibilities

• Lead the execution and optimization of multi-channel performance campaigns across paid search, paid social, programmatic, and other biddable platforms.
• Own performance outcomes, ensuring delivery against agreed KPIs such as CPA, ROAS, revenue, leads, and customer acquisition targets.
• Drive advanced optimization strategies including bidding enhancements, audience refinement, creative performance testing, and conversion rate improvements.
• Translate client business goals into clear activation roadmaps and measurable performance frameworks.
• Conduct deep-dive performance analysis, identify growth opportunities, and provide actionable recommendations.
• Lead client performance conversations, presenting insights, results, and improvement plans with confidence and clarity.
• Oversee forecasting accuracy, pacing controls, and budget efficiency in alignment with planning teams.
• Establish rigorous QA processes and governance to ensure flawless campaign setup and execution.
• Manage, mentor, and develop a team of performance managers and executives, ensuring technical excellence and continuous upskilling.
• Stay ahead of platform updates, algorithm changes, privacy regulations, and measurement developments across GCC markets.