Performance Marketing Manager

What you will own

· Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube, app-install campaigns and other digital channels; determine the appropriate channel mix by audience, objective and stage of the funnel.

· Campaign planning & execution: Translate business and growth goals into campaign calendars, media plans, audience strategies, test plans and execution briefs; ensure campaigns are launched accurately and on time.

· Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.

· Agency & partner management: Act as the day-to-day owner for performance marketing agencies, media partners and specialised vendors; set briefs, review plans, challenge recommendations, track delivery and hold partners accountable for results.

· Performance content & creative: Work with internal teams and agencies to create ad concepts, copy, videos, statics, landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing cadence rather than relying on one-off campaigns.

· Audience & funnel optimisation: Define audience segments, targeting strategies and remarketing approaches; identify drop-offs from impression to install/sign-up/activation and work with product and content teams to improve conversion.

· Measurement & attribution: Create a clear measurement framework for channel and campaign performance. Track acquisition, conversion and downstream quality using relevant analytics/attribution tools and ensure decisions are based on reliable data.

· Experimentation: Continuously test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document learnings and scale what works.

· Growth reporting: Own weekly and monthly performance reporting for stakeholders, including spend, acquisition, conversion, efficiency, trends, learnings, risks and the next set of actions.

· Compliance & brand guardrails: Ensure paid communication is accurate, customer-friendly and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.

Key success measures

· Paid user acquisition volume against plan and within approved budgets.

· Cost efficiency across the funnel: User acquisition metrics appropriate to the campaign objective.

· Conversion from click/install to registration to paid subscription, key onboarding milestones and meaningful in-app activation.

· Quality of acquired users, including engagement/retention indicators where sufficient data is available.

· Budget pacing, forecast accuracy and disciplined reallocation of spend toward better-performing campaigns.

· Creative testing velocity and measurable improvement from winning creatives/audiences/landing experiences.

· Channel-level return measures such as ROAS or LTV:CAC where the business model and data maturity support them.

· Agency delivery quality, turnaround time, reporting accuracy and adherence to agreed performance targets.

Experience & background

· Approximately 5–9 years of experience in performance marketing, growth marketing or digital acquisition, with meaningful hands-on ownership of paid media budgets.

· Experience managing campaigns across major digital advertising platforms; mobile-app acquisition experience is strongly preferred.

· Demonstrated ability to manage agencies while still being close enough to the numbers to independently assess campaign quality and performance.

· Strong understanding of acquisition funnels, audience segmentation, media buying, conversion optimisation and creative testing.

· Comfort with campaign analytics, dashboards and attribution concepts. Exposure to tools such as GA4/Firebase

· Experience in a consumer-tech, fintech, financial-services, payments, lending, insurance, e-commerce or subscription-led business is preferred, but strong D2C growth experience from other sectors is also relevant.

· Bachelor’s degree required; MBA or relevant post-graduate qualification is useful but not essential.

Qualifications

• MBA
• Graduate

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