New Balance
PR Specialist
South Korea · Work style not stated · Full time
Apply on the employer’s site ↗See how well you match this job
You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.
About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerNew Balance
- LocationSouth Korea
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
POSITION SUMMARY
PR Specialist plays a key role in driving brand awareness and shaping brand perception through strategic public relations, storytelling, and partnership initiatives. This role is responsible for building strong media and influencer relationships, delivering compelling brand and product narratives, and managing PR-related risks within the Korea market.
KEY RESPONSIBILITIES
1. PR Strategy & Planning
Show full description
- Develop and execute PR strategies to drive brand awareness through compelling stories, experiences, and brand purpose
- Translate global and regional communication strategies into locally relevant PR plans for the Korea market
- Plan integrated PR initiatives supporting product launches, seasonal campaigns, and brand priorities
2. PR Execution & Media Relations
- Plan and manage PR activities including media outreach, events, and press engagement across traditional and digital channels
- Build and maintain strong relationships with media, journalists, editors, event organizers, and industry associations
- Ensure consistent PR execution to maximize earned media coverage and brand exposure
3. Storytelling & Brand Communication
- Develop and distribute press releases, media kits, and PR assets to support brand and product storytelling
- Ensure clear, consistent, and impactful brand messaging across all PR touchpoints
- Act as a brand communication representative when engaging with media and external stakeholders
4. Risk Management
- Manage PR-related risks and issues proactively, ensuring appropriate response and communication strategies
- Support corporate communication needs and handle sensitive issues with strong judgment
5. Reporting, Collaboration & Regional Alignment
- Deliver regular media monitoring reports, PR performance analysis, and insights to internal and regional stakeholders
- Collaborate closely with cross-functional teams (brand, media, digital, retail) to deliver integrated brand experience
- Work with Regional HQ teams to align communication strategies and share insights, assets, and best practices
REQUIREMENTS FOR SUCCESS
- 6–10 years of experience in Public Relations, Communications, or related disciplines
- Experience in consumer products, retail, or related industries (sportswear/fashion experience is a plus)
- Strong analytical capability with strategic thinking and solid business acumen
- Proven experience in managing PR campaigns, media relationships, and cross-functional projects
- Advanced proficiency in PowerPoint and Excel for reporting and presentation
- Strong command of written and spoken English, particularly in business and presentation settings
- Willingness to provide a portfolio or PR case examples during the hiring process
ADDITIONAL INFORMATION
Location: Seoul Anguk, Korea / Department: Marketing / Reports to: Brand Experience Manager
-
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Check your resume against this job Free, no sign-up. Nothing you paste is stored.
Staying safe while you apply
- Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
- Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
- Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.
Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.
Preparing for this role with ROLIVA
- Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
- Prepare honestly.
Build interview stories and application drafts from your own evidence.
- Keep track.
Save the role and record your own application status and follow-ups.
At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.