Principal Engineer, Product Marketing (Power)

Responsibilities

• Identify market opportunities and collaborate with Marketing team, Business Division management, and Sales to exploit these opportunities
• Support technical marketing efforts through customer visits to promote products and uncover critical customer needs. Work with UX team to engage with customers effectively
• Use knowledge gained to support marketing business plan including TAM/ SAM / SOM) activities by providing analysis demonstrating technical merit of Renesas solutions vs competing solutions.
• Provide deep technical support and training to advance Renesas’s commercial success. Requires ability to translate complex ideas or implementations to a level suitable for less experienced audiences such as customers or field sales staff.
• Work with the broader marketing team and design team to develop customer collateral that raises the company's profile
• Collaborate with sales and operations on forecasting and volume ramp by product family
• Support customers with design-in activities
• Support new product development and launch efforts
• Manage prioritization and trade-offs between engineering constraints, schedule limitations, customer experience, cost, and time to market.
• Define and execute Go-To-Market strategy with sales, including pricing and identifying lead customers and target applications.
• Create & verify business case
• Execute go-to-market strategies, including identifying lead customers and target applications.
• Drive internal and external resources to ensure readiness of all aspects of product release
• NPI demand estimation and supply management to transition to tactical marketing team
• Support hiring and managing the necessary marketing team as per business need over time

• Comfort and ability to collaborate and be effective in an entrepreneurial (fast-paced and ambiguous) environment
• Excellent interpersonal, communication and presentation skills and comfort in presenting to a wide range of audiences. Capable to communicate issues in a concise and effective way.
• Desire and drive to interact with, as well as ability to build and maintain excellent relationships with internal and external stakeholders.
• Product ownership mentality
• 10+ years of experience in power management and analog product space, ideally including product definition, with semiconductor companies
• Travel will be required
• Bachelor or Masters of Electronics Engineering or related discipline
• Ability to build a strong team and motivate individuals to work out of their comfort zone
• Self-driven, strongly motivated individual capable to take full ownership of their activities, and to involve other functions in the company or management when needed to bring them to a successful outcome.
• Understanding of power management as well as analog applications and products.
• Familiarity with automotive, industrial, or consumer market trends.
• Technical proficiency
• Experience of launching digital campaigns with sales and marketing team
• Data analysis using Excel or JMP
• Understanding of AECQ / IATF /ISO26262 (FuSa) (At least basic level)

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.