Principal Marketing Lead – Global Public Sector & Defense

Key Responsibilities

1. Global Public Sector Marketing Strategy

• Define and coordinate Global Public Sector marketing priorities across North America, EMEA, APJ, and other priority regions.
• Build annual and quarterly marketing plans aligned to business goals, regional priorities, and public sector growth opportunities.
• Align campaign strategies, messaging, content, events, and sales enablement across global and regional teams.
• Represent Global Public Sector needs in staff meetings, planning forums, and executive reviews.

2. Defence Market Strategy & Growth

Lead HP’s global defence marketing strategy to grow defence TAM and pipeline across priority markets including:

• United Kingdom
• Germany
• France
• Spain
• Australia
• New Zealand
• Japan
• India

Responsibilities include:

• Develop defence-focused go-to-market strategies aligned to regional procurement cycles and modernization priorities.
• Build marketing programs targeting Ministries of Defence, armed forces, defence agencies, defence contractors, and national security organizations.
• Drive thought leadership around secure AI, edge computing, cyber resilience, mission-ready mobility, secure collaboration, and workforce transformation.
• Partner with regional sales, alliance partners, and local marketing teams to identify growth opportunities and accelerate defence pipeline.
• Support defence-focused ABM programs for strategic accounts and partners.
• Coordinate HP’s presence at major defence events, industry forums, CIO congresses, and executive engagements.

3. Go-to-Market Leadership

Lead global go-to-market planning across:

• Integrated campaigns
• Public sector solution launches
• Defence initiatives
• Partner and alliance programs
• Channel marketing
• Demand generation
• Sales enablement
• Executive engagement

Coordinate launch readiness, timelines, communications, and stakeholder alignment across multiple regions and functions.

4. Executive & Cross-Functional Stakeholder Management

Partner with senior stakeholders across:

• Public Sector Marketing
• Sales
• Product Marketing
• Regional Marketing
• Channel and Alliance teams
• Creative and Content teams
• Legal
• Procurement
• Finance
• Agencies and vendors

Lead alignment across planning sessions, business reviews, project calls, regional syncs, and executive updates.

5. Events & Executive Engagement

Lead planning and execution for global Public Sector and Defence marketing programs including:

• Government conferences
• Defence summits
• CIO congresses
• Executive roundtables
• Customer briefings
• Education and government initiatives
• Partner events
• Account-based marketing activations

Own event strategy, messaging, customer engagement, executive participation, follow-up campaigns, and post-event reporting.

6. Content Strategy & Thought Leadership

Oversee public sector and defence content strategy including:

• Executive messaging
• Campaign messaging
• Thought leadership
• Solution positioning
• Customer stories
• Videos
• Blogs
• Social media
• Sales enablement assets

Ensure messaging is relevant for government and defence audiences, with a focus on secure, mission-ready technology solutions.

7. Partner, Vendor & Agency Management

Manage relationships with:

• Strategic alliance partners
• Channel partners
• Marketing agencies
• Event vendors
• Creative partners
• Procurement teams
• External suppliers

Coordinate vendor onboarding, contracts, purchase requisitions, budgets, risk reviews, compliance processes, and program delivery.

8. Campaign Performance & Sales Enablement

Track and improve global campaign effectiveness by:

• Monitoring campaign readiness
• Tracking lead flow and follow-up
• Measuring pipeline contribution
• Supporting sales enablement
• Sharing regional best practices
• Identifying optimization opportunities

Provide sellers with campaign summaries, messaging, account insights, follow-up assets, and enablement materials.

9. Account-Based Marketing

Partner with regional sales and marketing teams to identify strategic public sector and defence accounts.

Support targeted ABM programs through:

• Personalized campaigns
• Executive engagement
• Custom content
• Strategic events
• Partner-led motions
• Multi-touch nurture programs

Focus on accelerating pipeline within priority government, education, defence, and national security accounts.

10. Reporting & Optimization

Measure and optimize global marketing impact.

Track metrics including:

• Marketing Generated Opportunities
• Pipeline contribution
• Campaign performance
• Event engagement
• Content engagement
• Sales follow-up
• Partner contribution
• ROI
• Regional execution effectiveness

Provide regular updates and actionable insights to marketing and sales leadership.

Qualifications

Required

• 8–12+ years of B2B technology, public sector, government, or defence marketing experience.
• Proven experience leading global or cross-regional marketing programs.
• Strong experience in go-to-market strategy, integrated campaigns, demand generation, events, ABM, and sales enablement.
• Ability to manage complex cross-functional programs and senior stakeholder communications.
• Excellent written communication, executive presence, project management, and organizational skills.
• Experience managing agencies, vendors, budgets, procurement, and marketing operations.
• Analytical mindset with ability to measure performance and optimize programs.

Preferred

• Experience marketing to Defence, Aerospace, National Security, Government, or Education organizations.
• Familiarity with defence procurement environments across Europe and Asia-Pacific.
• Experience supporting multinational marketing programs across EMEA and APJ.
• Experience with partner, alliance, or channel marketing.
• Knowledge of secure AI, edge computing, cybersecurity, hybrid work, collaboration, or workforce experience technologies.

Success Profile

The ideal candidate is:

• Strategic, globally minded, and execution-focused
• Strong in defence and public sector market development
• Comfortable influencing senior leaders across regions
• Highly organized and able to manage complex programs simultaneously
• Skilled at aligning global strategy with regional execution
• Strong at building relationships across sales, marketing, partners, and agencies
• Customer-focused with strong storytelling and messaging skills
• Data-driven and accountable for measurable pipeline impact
• Equally comfortable building strategy and driving hands-on execution

The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

50%

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"