Poshmark

Product Manager - Lifecycle

Redwood City, California, United States · Work style not stated · FullTime

USD 110,000–170,000/year

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerPoshmark
LocationRedwood City, California, United States
Work styleWork style not stated
Employment typeFullTime
Employer posted4 months ago
Salary (as stated by the employer)USD 110,000 – 170,000 per year

About Poshmark

Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.

Own how Poshmark shows up in users' inboxes, notification trays, and feeds. This role is responsible for the channel strategy and surface execution across email, push notifications, promotional placements, and CRM touchpoints

You'll partner closely with engineering to translate platform capabilities into channel experiences that drive retention, conversion, and engagement across Poshmark's buyer, seller, and merchandising audiences. The expectation is that you show up with a clear point of view, document your work rigorously, and hold yourself accountable to channel performance, not just feature delivery.

Show full description

Poshmark is also in the middle of an AI transformation that is changing how product development works. PMs on this team use AI tools actively to prototype, build, and ship, and this role is no exception.

Responsibilities:

Own the end-to-end strategy and roadmap for Poshmark's lifecycle channels including email, push notifications, promotional placements, and CRM surfaces across buyer, seller, and merchandising audiences

Translate martech platform capabilities into channel-level features and experiments

Define and optimize the message surfaces across Poshmark's properties, ensuring channel experiences are coherent, personalized, and conversion-driven

Work with data and analytics to build segmentation strategies, measure channel performance, and identify growth opportunities across the funnel

Define and maintain channel health metrics, establishing baselines and owning improvement against them

Own the product layer for promotional campaigns including discount mechanics, offer construction, audience targeting, and measurement

Partner with merchandising and the seller team to design CRM-driven promotional programs that serve both sides of the marketplace

Required Qualifications

4+ years in a product management or growth role

Hands-on experience with a customer engagement platform (MoEngage, Braze, Iterable, Salesforce Marketing Cloud, or similar) at a product or implementation level, not just a user level

Experience integrating a composable CDP (Hightouch, Segment, or similar) with a downstream engagement platform

Background in email deliverability: domain reputation, list hygiene, ISP relationships, and inbox placement

Prior work on AI-driven personalization systems, recommendation-based messaging, or predictive audience models

Track record of running structured experiments across owned channels with proper methodology: experiment sizing, holdout groups, attribution, and incremental lift measurement

Understanding of the difference between correlation and causation in lifecycle data, and how to design tests that actually answer the question you are asking

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.