Product Marketing Manager

What you'll do and how you'll have an impact

• Own the full go-to-market strategy for Business Unit’s Product launches, including positioning, success criteria, and cross-functional execution.
• Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance against them.
• Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.
• Build and execute Business Unit's customer marketing strategy, with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirect's unified monetization platform.
• Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.
• Represent the product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing leadership, translating business priorities into a clear product marketing roadmap.
• Contribute to pricing analysis and provide recommendations to inform Business Unit's packaging and positioning decisions.

What we're looking for

• 3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
• Experience conducting competitive analysis, win/loss research, or market intelligence and using those findings to influence product or positioning decisions.
• Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
• Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).
• Ability to work autonomously across multiple initiatives—this matters because you will be the primary product marketing owner for a Business Units and will set your own agenda without close oversight.
• Clear, structured communication skills across written and verbal formats—this matters because you will regularly present positioning and strategy to sales leadership, product management, and executive stakeholders.
• Experience with product-led growth (PLG) strategies is an asset, not a requirement.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

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L'échelle salariale indiquée ci-dessous correspond au salaire de base annuel prévu ou à la rémunération cible (OTE) pour ce poste chez AppDirect et est susceptible d'être modifiée.

Le salaire de base ou la rémunération cible (OTE) ne constitue qu'une composante du package de rémunération global proposé par AppDirect. Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d'avantages sociaux. Fourchette

Échelle salariale

$94,000—$117,000 CAD