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Product Marketing Manager

San Francisco, CA, United States · On-site · FullTime

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerCursor
LocationSan Francisco, CA, United States
Work styleOn-site
Employment typeFullTime
Employer posted5 months ago

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the role

We’re looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.

This is a highly cross-functional, high-impact role. You’ll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won’t just launch features—you’ll influence product direction, define positioning, and help developers understand why Cursor matters.

What You’ll Do

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Product Launches

Own end-to-end go-to-market strategy for new features and major releases

Write launch materials (blog posts, landing pages, demos, videos)

Partner with product and engineering to ensure strong product-market fit before launch

Positioning & Messaging

Develop clear, differentiated positioning for Cursor and its features

Turn complex AI + developer workflows into simple, compelling narratives

Continuously refine messaging based on user feedback and market shifts

Developer-Focused Content

Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)

Showcase real workflows and power-user behaviors—not generic marketing fluff

Collaborate with the community to highlight authentic use cases

Go-To-Market Enablement

Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively

Provide the right narratives, positioning, and materials to communicate value and win users

Partner closely with sales, field, and developer relations to understand customer needs objections

Continuously refine messaging based on real-world feedback and performance

Growth & Distribution

Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)

Work with growth to improve activation, onboarding, and retention messaging

Run experiments to improve conversion across the funnel

Customer & Market Insight

Talk to users regularly to understand needs, objections, and mental models

Analyze competitors and evolving AI/dev tooling landscape

Bring insights back into product and marketing decisions

You may be a fit if

You have 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)

You have a strong technical intuition, you don’t need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience

You have strong product Instincts - ability to engage in product discussions and push back thoughtfully

You have exceptional communication skills, and the aility to simplify complex concepts without dumbing them down

You have high ownership: you can take a project from idea → execution → iteration

You find comfort in a fast-moving, ambiguous environment

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