Product Marketing Manager, Robotics & Drones

This person should be a systems thinker who is comfortable navigating ambiguity
and complexity, identifying patterns across products, technologies, customers,
industries, and use cases.

Positioning, Messaging & Portfolio Storytelling
• Develop compelling positioning, value propositions, and messaging
frameworks.
• Translate technical concepts into clear, differentiated customer-facing
narratives.
• Understand and articulate the relationship between products, platforms, and
industry-specific use cases.
• Use up-to-date competitive and market intelligence to create messaging that
articulates our unique value propositions.
• Partner with Product Management and Engineering to ensure technical
capabilities are represented accurately in market-facing content, sales tools,
and digital experiences.

Commercialization & Go-to-Market Support
• Partner with Product Management to support commercialization strategies for
new and existing solutions, while providing market, customer, and competitive
context.
• Lead marketing support for product launches, industry initiatives, opportunity

marketing, sales enablement, and strategic customer engagement.
• Collaborate with customer-facing teams to develop account-specific messaging,
presentation materials, and engagement strategies.

Focal Point for Leveraging Broader Marketing Support
• Identify strategic themes, industry conversations, and emerging trends that
align with Aptiv's growth objectives, and use that information to support
buildout of content and digital experiences.
• Partner with the Thought Leadership team to create external narratives that
are market-informed, technically grounded, commercially relevant, and
strengthen Aptiv's credibility and visibility.
• Develop clear and actionable creative briefs for web, collateral, campaign,
event, video, presentation, and sales enablement projects.
• Help creative, digital, content, and events teams prioritize work based on
business objectives, market opportunity, customer needs, and launch timelines.

Background Experience

10+ years of experience in Product Marketing, Technical Marketing, Strategic
Marketing, Product Management, or related B2B technology roles
• Demonstrated track record developing positioning, messaging, and go-to-
market strategies for technical products and platforms
• Proven ability to understand complex product ecosystems and communicate
them in an accessible, customer-relevant way
• Experience creating content, sales tools, campaigns, presentations, and event
materials
• Demonstrated cross-functional leadership and stakeholder management across
technical, commercial, creative, and digital teams
• Experience leveraging AI tools for research, synthesis, ideation, content
development, brief creation, and rapid prototyping
• Strong ability to gather, synthesize, and apply competitive intelligence and
market insights.
• Strong verbal, written, and presentation communication skills, with high
proficiency in Microsoft Office tools, especially PowerPoint
• Bachelor’s degree in business, marketing, engineering, information technology,
or a related field
• Experience in robotics autonomy, drones, industrial automation, embedded
systems, automotive, aerospace, defense, or related technology sectors

Executing Results

• Results focused, with a high sense of accountability, urgency, ownership, and
follow-through
• Able to translate strategy into actionable plans, briefs, deliverables, and
execution priorities
• Comfortable working through ambiguity and bringing structure to complex,
fast-moving initiatives
• Willing to roll up sleeves to get work done while keeping stakeholders aligned
on priorities and tradeoffs
• Able to use data, market feedback, and performance insights to improve
marketing effectiveness and support commercial outcome

Building Relationships & Using Influence

• Collaborative, transparent, and effective at influencing teams
• Able to earn trust with Product Management, Engineering, Business

Development, Sales, Creative, Digital, Communications, and senior marketing
stakeholders
• Strong communicator who can tailor messages for technical, commercial,
executive, and creative audiences external resources, including marketing agencies and vendors.

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Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.