Snowflake

Product Marketing Manager – Sovereignty & Public Sector, EMEA

London, United Kingdom · Work style not stated · FullTime

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerSnowflake
LocationLondon, United Kingdom
Work styleWork style not stated
Employment typeFullTime
Employer posted5 days ago

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

We’re at the forefront of the data revolution, building the world’s greatest data, applications and AI/ML platform. Our get it done culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.

Show full description

Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption and drive success for our customers. We are looking for a Product Marketing Manager to build messaging and positioning around Data and AI Sovereignty in EMEA, execute targeted go-to-market strategy for the Public Sector, scale our impact through Snowflake’s partner ecosystem, and maintain momentum behind key regional sovereignty partnerships.

This is a highly cross-functional role, working closely with Account Teams, Field Marketing, Technical Sales, ABM, Partner Marketing, Demand Generation, and Global Product Marketing to align strategy with execution. The successful candidate will thrive on GTM orchestration, partner co-marketing, field enablement, and navigating complex regulatory and public sector buying landscapes.

This role is based out of Snowflake’s London office.

What You’ll Do

Own and align messaging and positioning for Data and AI Sovereignty in the EMEA region, ensuring Snowflake’s narrative addresses sovereign control, regulatory compliance, operational autonomy, and cloud resilience

Scale sovereignty messaging and regional reach through Snowflake’s cloud, systems integrator, and specialized partner ecosystem, orchestrating joint GTM motions and co-marketing programs that drive pipeline impact

Maintain and accelerate momentum around recent strategic sovereignty partnerships, converting key alliance milestones into high-impact sales plays, field enablement assets, and customer-facing collateral

Lead targeted campaigns on Data and AI Sovereignty in key markets based on local nuances, such as Digital Trust, Greater Local Control, and Data Residency with Global Innovation

Develop regional GTM strategy and execution for the Public Sector, designing targeted campaigns tailored to specific government departments, public institutions, and regulated markets

Enable field sales and technical teams at scale on sovereignty frameworks, public sector compliance requirements, procurement pathways, and competitive differentiation

Lead cross-functional working groups with ABM, Demand Generation and other Marketing teams to run high-touch campaigns against key public sector targets

Amplify the EMEA voice by synthesizing customer feedback, regulatory trends, and field insights to shape global product roadmaps, GTM priorities, and core messaging

Our Ideal Candidate Will Have

5+ years of experience in product marketing, solutions marketing, or GTM strategy within data, cloud, or enterprise software, specifically supporting Public Sector or highly regulated industries

Domain knowledge of Public Sector procurement dynamics, government compliance standards, and Data/AI Sovereignty requirements across EMEA (e.g. EU AI Act, GDPR, national sovereignty frameworks)

Proven track record of developing and scaling joint GTM programs, partner co-marketing initiatives, and ecosystem alliances

Demonstrated ability to orchestrate cross-functional, account-based campaigns targeting public sector institutions and government bodies

Excellent communication and storytelling abilities, with a strong talent for translating complex regulatory, governance, and architectural concepts into compelling narratives

Strong collaboration and influence skills, aligning global product strategy with localized EMEA market needs

Commitment to being a culture champion who builds trust, collaboration and inclusivity across functions and regions

An analytical, data-driven mindset focused on measuring campaign effectiveness, pipeline impact, and account engagement

BS/BA degree preferred

Willingness to travel up to 25% of the time

Snowflake is scaling fast in EMEA, and we need builders who can think strategically and execute with urgency. If you are energised by building market positioning, driving public sector transformation, collaborating across partner ecosystems, and amplifying the voice of the region to shape global impact, we’d love to meet you.

How will you orchestrate impact at Snowflake?

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.