Product Marketing Manager, Specialist

Make an impact at Vanguard. As a Marketing Manager, you will lead the development of marketing plans for key Vanguard products, helping to drive business objectives and enhance client experiences. You'll leverage market insights, strategic thinking, and cross-functional partnerships to create compelling marketing initiatives that strengthen Vanguard's position in the marketplace and support our mission of giving investors the best chance for investment success.

Core Responsibilities

• Independently initiates and / or leads product marketing programs, initiatives, promotions, or research projects.
• Develops, implements, and monitors product marketing plans. Contributes expertise to major marketing deliverables, milestones, and required tasks.
• Ensures product marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of marketing initiatives and drafts in-depth reviews. Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable markets.
• Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
• Builds and maintains effective relationships with various parties including sales professionals, business leads, product teams, and key decision makers. Proactively fosters communication between stakeholders.
• Proactively identifies, manages, and mitigates risks on marketing activities.
• Educates the marketing team on the features, benefits, and associated messaging for all products and ensures these are consistently applied across all channels.
• Participates in special projects and performs other duties as assigned.
• Supporting fixed income product and the fixed income enterprise operating priority.