Programmatic Executive

Setting up programmatic campaigns using a range of targeting criteria across different delivery systems (DSP and our proprietary platform) to ensure campaigns meet performance expectations.

Reporting and analyzing live campaign performance weekly and then more in depth for end of campaign reports

Assist in finding automation potential for manual processes and finding ways to pull together disparate analytical information into actionable insights.

Campaign Delivery

Initially helps (with a view to full autonomy) take care of campaigns from brief to billing, ensuring each stage of campaign delivery is on time, accurate and as high quality as possible.

Expected to proactively monitor all aspects of a campaign’s delivery (performance and pacing) across all platforms.

Reactive campaign optimization to problems and issues as they arise

Assist in ensuring campaigns are reconciled promptly and accurately at the end of each month in finance systems.

Contribute towards compelling responses to brief.

Campaign Reporting

Create campaign reports (showing progress against KPIs).

Produce weekly, monthly and quarterly performance analysis.

Meet agreed campaign performance KPIs and maximise yield where appropriate.

Product and Pipeline

Use pipeline management tools to ensure the team has a clear view of campaigns coming up.

Build case studies to assist in additional revenue generation.

Understand, articulate and champion the product offering.

Build a good understanding of our competitors and how our USPs compare to theirs.

Media Supply Optimization

Help determine Media Owner selection, pricing and volume.

Liaise with the Trading team to execute on supply/demand tactics as required.

Learns to monitor campaigns, understanding basic pacing and optimization. Communicates clearly about performance and flags simple issues to the team.

Pulls and organizes data for reports, learning to communicate basic campaign outcomes and preparing for client questions.

Key Competencies (Skills, Knowledge, and Experience):

People and Relationships

Able to build productive and fruitful relationships with clients and colleagues.

Manages others’ expectations and anticipates issues and concerns.

Strong collaboration skills, solid team player.

Seek resolutions through influence and negotiation.

Resilient under pressure and works well to tight deadlines.

A self-starter who can challenge the status quo.

Genuine ability to work with agility.

Problem-Solving

Demonstrable ability to learn quickly and think on your feet.

Proactively plans workload and spots potential delivery issues, communicating them to the manager. Is learning how to make life easier for the wider team.

Excellent problem-solving ability, helping develop and implement new solutions quickly.

Pro-active and thinks ahead, identifying potential issues in advance and finding solutions.

Numerical literacy, evidence of data-driven decision-making and analysis.

Communication

Strong presentation skills and confidence in presenting to different groups of people.

Understands how to communicate effectively. Knows when to seek guidance to ensure appropriate messaging and is learning to explain basic concepts clearly.

Flexible communication skills, (able to tailor your message as required).

Strong Excel and PowerPoint skills.

Organisation

Excellent multi-tasking skills and ability to work under pressure.

Manages own time and priorities effectively.

Ability to coordinate across multiple teams to deliver the desired outcome.

Structured and methodical approach to work.

Digital / Technical Skills

Able to use internal technical tools – picks up new technology and systems well.

Comfortable using Excel and PowerPoint to organize data and create reports. Is learning how to leverage these tools for efficiency and basic analysis.

Learns the fundamentals of programmatic OOH. Works with data to understand basic trends and is exposed to core DSP and SSP concepts.