FLIR
Promotions, Editorial, and Digital Visibility Manager
Canada · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerFLIR
- LocationCanada
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
Be visionary
Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.
We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.
Job Description
Our Company is built on employee mutual commitment and respect, enthusiasm and progress.
Teledyne Digital Imaging is a subsidiary of Teledyne Technologies Inc., a U.S. publicly listed enterprise, and specializes in the manufacture, design, research and development of high-performance CMOS and CCD image sensors and modular expandable cameras. Teledyne Digital Imaging's products are used worldwide in machine vision, document scanning, image capture, surveillance, process monitoring, manufacturing inspection, medical imaging, and multimedia.
Show full description
As part of our continuing growth in this high technology market, Teledyne Digital Imaging is recruiting for a Promotions, Editorial and Digital Visibility Manager !
The Promotions, Editorial, and Digital Visibility Manager is a Marketing role responsible for driving awareness, demand, and discoverability across industry publications, paid media, search engines, and emerging AI-driven platforms.
This role drives the promotion and visibility of company content across multiple channels and acts as the central integrator between paid media, editorial relationships, search optimization, and modern discovery platforms.
What You Will Do:
Paid Promotions and Media Programs
Plan and execute paid promotional programs across industry publications (digital and print)
Manage sponsorships, newsletters, display ads, and editorial programs
Develop annual media plans aligned with campaigns and product launches
Editorial and Media Relationships
Manage relationships with editors, journalists, and industry publications
Pitch story ideas, articles, and technical content
Drive earned media placement and track coverage
Google Ads and Paid Search
Drive Google Ads campaigns end-to-end (strategy, execution, optimization)
Manage keyword strategy, ad copy, and landing page alignment
Optimize for conversions and cost efficiency
Content Syndication and Demand
Manage content syndication campaigns (whitepapers, webinars)
Evaluate lead quality and campaign performance
Social and Online Promotion
Coordinate paid and organic promotion across channels
Ensure alignment of messaging and campaign timing
SEO and Discoverability
Own SEO strategy at a content and structural level
Improve performance through optimization and collaboration with web teams
AI Visibility
Monitor how company content appears in AI-driven search
Recommend improvements for discoverability
Reporting and Optimization
Build performance reports across channels
Provide actionable insights and recommendations
What You Need:
5-10 years of experience in B2B marketing, demand generation, or digital promotion
Proven experience managing multi-channel campaigns
Hands-on Google Ads experience
Experience working with media/publications
Strong analytical and communication skills
Experience with content syndication
Experience with SEO and AI-driven discovery
Experience in industrial, manufacturing, or technical markets
Tools and Platform Experience
Hands-On Proficiency Required:
Google Ads (campaign creation, bidding, optimization)
Google Analytics (GA4) for performance tracking and Google Tag Manager (GTM)
Familiarity with LinkedIn Ads or similar platforms
Excel or equivalent for campaign analysis
Experience with NetLine, TechTarget, Madison Logic, or similar platforms
SEO tools (SEMrush, Ahrefs, Moz)
Familiarity with AI-driven search (ChatGPT, generative search tools)
Comfort using AI tools for content analysis and optimization
Working Knowledge:
CMS platforms (WordPress, Drupal, Sitecore)
Marketing automation tools (HubSpot, Marketo, Eloqua)
Social media platforms and scheduling tools
Nice to Have:
A/B testing tools (Optimizely)
Data visualization (Power BI, Tableau)
Programmatic platforms (DV360)
What we offer
Competitive compensation and comprehensive health benefits
Progressive vacation plan and paid holidays
Retirement savings plans with company match
Educational assistance and career development support
Opportunities to work on globally impactful technologies
What happens next
Apply online and our Talent Acquisition team will review your application. Selected candidates will be contacted for next steps, including interviews and assessments as needed.
This position is being posted in response to an existing vacancy within our organization
Teledyne Digital Imaging does not use AI tools to assist in the Screening, Assessing and Selecting of candidates for this role
Salary Range:
$68,600.00-$91,400.000
The anticipated salary range listed for this role is only an estimate. Actual compensation for successful candidates is carefully determined based on several factors including, but not limited to, location, local regulations (such as minimum wage), education/training, work experience, key skills, and type of position.
Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.
Teledyne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other characteristic or non-merit based factor made unlawful by federal, state, or local laws.
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At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
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