Public Relation and Social Media Assistant Manager

· Build and maintain strong relationships with local, regional and international media, editors, journalists and relevant industry contacts.

· Draft and coordinate press releases, media alerts, fact sheets, talking points and other PR materials, ensuring accuracy and consistency with Anantara brand standards.

· Coordinate media stays, interviews, press visits and hosted experiences from initial invitation through itinerary planning, on-property support and post-visit follow-up.

· Monitor media coverage and proactively identify opportunities to strengthen awareness of the resort, its accommodation, dining, wellness, events and sustainability initiatives.

Social Media Strategy & Community Management

· Support the development and implementation of social media strategies across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms.

· Manage the day-to-day social media calendar, ensuring a consistent content mix that supports rooms, villas, dining, spa, events and brand storytelling.

· Create, review and publish engaging copy and content while maintaining the resort’s tone of voice, visual identity and brand standards.

· Oversee community management by responding to comments and messages in a timely and professional manner and escalating guest concerns when required.

Content, Influencers & Partnerships

· Plan and coordinate photo and video shoots with internal teams, agencies, photographers and videographers, including briefs, shot lists, logistics and content approvals.

· Identify, evaluate and coordinate influencers, content creators and brand partners whose audience and positioning align with the resort’s target guest profile.

· Manage influencer and collaboration requests, including profile evaluation, deliverables, itineraries, contracts where applicable, content tracking and post-campaign reporting.

Campaign & Brand Coordination

· Work closely with Marketing, Food & Beverage, Rooms, Spa and other departments to develop communication plans for resort experiences, offers, launches and key calendar moments.

· Support integrated campaigns across PR, social media, digital, partnerships and on-property communications to maximise reach and engagement.

· Liaise with external PR, social media and creative agencies, providing clear briefs, feedback and timely approvals to ensure high-quality delivery.

· Ensure all external communications, imagery and promotional materials are accurate, on brand and aligned with the resort’s positioning.

Analytics, Reporting & Team Support

· Monitor PR, social media and influencer performance, including coverage, reach, engagement, audience quality and campaign results, and translate findings into actionable recommendations.

· Prepare regular performance reports and competitor reviews, highlighting key achievements, trends, opportunities and areas for optimisation.

· Support the Cluster Director of Marketing & Communications with departmental planning, presentations, budgets, purchase requests and other communications-related administration as required.

· Provide guidance and day-to-day support to junior team members and suppliers, helping maintain strong organisation, deadlines and quality standards across projects.

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