NXP
Regional Marketing Manager for Automotive MCU -GC
China · Work style not stated · Full time
Apply on the employer’s site ↗See how well you match this job
You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.
About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerNXP
- LocationChina
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
Position Summary
We are seeking an experienced and highly motivated Regional Marketing Manager to drive the growth of NXP's Automotive MCU business in Greater China.
This role is responsible for developing and executing regional Go-To-Market (GTM) strategies, driving design-win growth, expanding market share across key automotive segments, and influencing product roadmap decisions through deep customer and market insights.
The successful candidate will work closely with OEMs, Tier1s, Ecosystem Partners, Distributors, Product Line, Business Line, Sales, FAE, Application Engineering, and Software teams to accelerate adoption of NXP's Automotive MCU portfolios.
Responsibilities:
GTM Strategy & Business Growth
· Define and execute Greater China GTM strategies for Automotive MCU products.
· Identify growth opportunities across different applications.
Show full description
· Develop annual regional business plans aligned with global AMCU strategy.
· Drive revenue growth, design wins, market share expansion and customer engagement.
Customer & Ecosystem Engagement
- Build trusted relationships with key automotive OEMs, Tier1s and ecosystem partners.
Act as the market-facing representative for Auto MCU solutions in Greater China. Lead executive-level and technical engagements with strategic customers. Support key account strategies and competitive displacement initiatives.
Product Positioning & Solution Marketing
- Develop compelling customer value propositions and differentiated messaging.
Position NXP Auto MCU solutions against major competitors including both global and China local competitors.
Market Intelligence & Product Strategy
- Monitor industry trends and competitive dynamics.
Analyze the trends and China requirements of SDV/AIDV, EEA, Electrification and SW Ecosystem, etc. Gather VOC (Voice of Customer) insights. Influence product roadmap, software requirements and ecosystem investments.
Requirements:
- Bachelor’s degree required; Master’s or MBA preferred.
Work experience 5+ years in Marketing, Business Development, Product Management, FAE/CAS or Sales. Deep experience in semiconductor or automotive electronics industry, familiar with automotive industry and ecosystem. Demonstrated success influencing automotive OEM and Tier1 design decisions. A strategic thinker who combines technical expertise, marketing savvy, and business insight. An inspiring communicator, able to engage both technical and business audiences. Self-motivated, collaborative, and decisive. Excellent interpersonal, presentation and executive communication skills.
More information about NXP in Greater China...
#LI-67af
Check your resume against this job Free, no sign-up. Nothing you paste is stored.
Staying safe while you apply
- Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
- Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
- Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.
Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.
Preparing for this role with ROLIVA
- Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
- Prepare honestly.
Build interview stories and application drafts from your own evidence.
- Keep track.
Save the role and record your own application status and follow-ups.
Marketing manager jobs in China
ROLIVA currently lists 33 open roles like this in China.
Employers hiring for this
- Pfizer4 open roles
- Philips4 open roles
- 3M3 open roles
- dentsu3 open roles
- Sanofi3 open roles
Top skills asked for
Listings whose description mentions each term. A mention is not a requirement.
- Go-to-market2 postings
- Stakeholder management2 postings
At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.