Sales Development Representative

About the Role:

The Sales Development Representative role exists to convert account intelligence and real buying signals into qualified pipeline. The work requires disciplined research, thoughtful outreach, and the ability to engage multiple stakeholders with relevant business context rather than scripted messaging. Success is measured by the consistency and quality of opportunities created and advanced, and by how effectively this role partners with Account Executives to influence early pipeline strategy and deal progression.

Demandbase offers an SDR environment where outbound work is informed by best-in-class account data, intent signals, and buying-group insight. Strong performers develop durable outbound and account-development skills, gain exposure to complex B2B buying cycles, and build a foundation that translates directly into future Account Executive or GTM leadership roles within a category-defining sales organization.

Responsibilities

Generate qualified sales opportunities from a defined set of target accounts aligned to Demandbase’s ICP

Research accounts and buying groups to tailor outreach based on business priorities, intent signals, and GTM context

Initiate first-time conversations through email, phone, and social channels with relevance and precision

Qualify inbound and outbound interest into well-scoped opportunities that meet sales acceptance criteria

Partner with Account Executives to align on account strategy, messaging themes, and follow-up plans

Use Demandbase data and sales tools to prioritize outreach and improve conversion rates

Maintain accurate CRM documentation for activities, contacts, and opportunity context

Continuously refine messaging and approach based on performance data, feedback, and coaching

Qualifications

1–2 years of experience in SaaS sales development or a high-volume outbound sales environment

Experience engaging B2B buyers across multiple roles or stakeholders preferred

Demonstrated ability to write clear, relevant outbound messaging tailored to specific accounts

Comfort working in a data-driven sales environment using modern sales tools

Strong listening skills with the ability to adapt messaging based on prospect responses

Organized approach to managing accounts, follow-ups, and priorities

Experience with Salesforce, Outreach, LinkedIn Sales Navigator, Gong, or similar tools is a plus

Hybrid schedule located in either the Austin, TX or Bay Area

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.