Sales Force Effectiveness Manager West Export Markets

Sales Force Effectiveness Manager West Export Markets

About the role

This role drives change and provides recommendations to improve Sales, Sales Force Effectiveness (SFE), In-Store Excellence, and overall efficiency.

The role is responsible for sales incentive design, performance tracking, segmentation, and targeting to strengthen in-store execution. It also leads SFE analytics across sell-in, sell-out, customer data, and sales KPIs, supporting decision-making through robust analysis and clear insights.

This is a great opportunity for someone who enjoys leading cross-functional projects, driving change, and making an impact in a fast-moving, evolving environment, for a commercially minded, analytical leader who enjoys turning insights into practical business decisions, ideally with experience in FMCG or consumer health, a consumer-first thinker who understands what matters to customers, field teams, and channels, and can connect these perspectives to business priorities.

Role responsibilities:

Act as the primary adviser on SFE topics

Own segmentation & targeting cycles, customer universe and route-to-market updates

Design and govern the Sales Incentive Plan (SIP): target setting, rules, settlement and performance monitoring

Own key sales tools administration and adoption (e.g., SFA/CRM and execution tools); act as local super-user

Build a clear reporting and insights ecosystem across internal/external data; track sell-in/sell-out and core KPIs

Deliver ad-hoc analysis and recommendations to Sales, Customer Activation and Category teams

Manage external data/analytics suppliers and related budgets; run reviews/tenders when needed

Partner with leadership to identify issues, align priorities and drive projects that improve sales effectiveness

Design and implement strategies to improve sales force productivity, capability, and engagement

Develop and manage performance metrics, dashboards, and reporting tools to track field force effectiveness

Develop strong ROI matrix and mindset with regular feedback on most effective elements

Implement and optimize Perfect store plus and Image recognition across entire GNE

Lead training and capability-building programs to enhance selling skills, product knowledge, and customer engagement

Collaborate with commercial, distributors and Haleon team to align incentive schemes with business objectives

Conduct regular performance reviews and identify areas for improvement across teams and territories

In-Store Excellence (ISE):

Drive execution of in-store strategies to maximize visibility, availability, and conversion at the point of sale

Develop and deploy best practices for merchandising, planogram compliance, and promotional execution across all GNE markets

Monitor and audit in-store execution quality through field visits and digital tools

Partner with trade marketing and sales teams to ensure alignment on campaign execution and retail standards

Analyse shopper behaviour and store-level data to identify opportunities for improvement

Cross-Functional Collaboration:

Work closely with marketing, trade marketing, commercial and distributors teams to ensure alignment of field strategies with brand and business goals

Act as a key liaison between field teams and central functions to ensure feedback loops and continuous improvement

Support change management initiatives and foster a culture of excellence and accountability

Data & Insights:

Leverage data analytics to generate actionable insights for sales force and in-store performance

Continuously evaluate tools and technologies to enhance field execution and reporting capabilities

Why you?

Qualifications & experience

Degree in a quantitative or business discipline (e.g., statistics, economics, business, engineering)

Fluent English

3+ years’ people leadership experience

Experience in SFE, analytics, sales or trade marketing (consumer health or FMCG preferred)

Hands-on experience with go-to-market, segmentation & targeting, and incentive design/management

Strong analytical and change leadership skills; able to translate data into decisions

Strong project management, stakeholder influence and commercial acumen

Nice to have: reporting/automation tools knowledge (e.g., SQL, VBA)

Opportunities for growth

We offer reward and benefits package, including:

Annual bonus package based on individual and company performance

Company car according to Car Policy

Mobile phone and laptop

Cafeteria, flexible benefits package including preventative health programs, Employee assistance program

Caregiver leave and parental leave

Hybrid work

This role is based in Budapest, Hungary.

This is grade 7 role.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.


HUF 1 248 880,83 - HUF 1 717 211,19

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.

Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.

Job Posting End Date

2026-10-14

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.