Sales Manager, CEE Export Markets East

About the role:

As the Sales Manager, CEE Export Markets East, you will play a pivotal role in developing and executing sales strategy, driving revenue growth, and ensuring the sales team consistently meets and exceeds targets. You will be responsible for managing Distributors and indirectly external Sales Teams, handling sales process and collaborating with cross-functional teams to achieve Haleon business objectives.

Key Responsibilities & Accountabilities:

Sales Strategy & Execution

• Strategic Vision: Define and implement the Sales Roadmap to drive long-term growth.
• Channel Strategy: Develop and execute a strong channel approach across Mass Market and Pharmacy segments.
• Ownership & Accountability: Take full responsibility for achieving sales targets, delivering accurate forecasts, and ensuring outstanding customer satisfaction.

Performance & Operational Excellence

• Sales Targets: Consistently meet ambitious goals for Sales In, Sales Out, and Stock in Trade across all channels.
• Operational KPIs: Ensure excellence in forecasting accuracy, distribution metrics (NDI, WDI), % GtN, and in-trade execution.
• Reporting & Action Planning: Prepare monthly and quarterly performance reports with actionable plans to achieve objectives.

Team & Customer Management

• Cross-Functional Collaboration: Work closely with Marketing, Trade/Customer Marketing, NRM, and SFE teams to drive consumption growth.
• People Development: Promote team development and encourage the use of performance and growth tools.
• Team Leadership: Manage external sales teams effectively.
• Customer Management: Oversee partner relationships across channels, including selection and performance evaluation.
• Key Account Management: Lead strategic account programs and optimize trade spend.

Requirements:

• Minimum 5 years in FMCG/FMCH management with proven success leading internal and external sales teams.
• Strong background in developing and executing commercial and channel strategies.
• Advanced forecasting and data analysis capabilities.
• Ability to foster teamwork and work cross-functionally.
• Skilled in identifying and leveraging opportunities for incremental revenue.
• Fluent in English or committed to achieving advanced proficiency within 3–6 months.
• Willingness to travel within the designated country.
• Experience analyzing channel partners’ net sales and sales-out data, and implementing corrective actions to meet targets.

Why Haleon?

• Comprehensive Health Insurance.
• Life Insurance.
• Meal Allowance.
• Corporate car to make your commute comfortable.
• Additional Vacation Days & Additional Vacation Pay.
• Additional Maternity and Paternity Leave.
• Fitness Compensation.
• Referral Program.
• Employee Assistance Programme (EAP).
• Travel and Expenses.

Job Posting End Date

2026-10-29

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.