Coface

Sales Manager - Financial Institutions (FI)

London, England, United Kingdom · Hybrid · Full-time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerCoface
LocationLondon, England, EC2N 1AR, United Kingdom
Work styleHybrid
Employment typeFull-time
Employer posted4 months ago

The Sales Manager – Financial Institutions (UKI) is responsible for driving revenue growth and deepening strategic client relationships across Coface’s Financial Institutions portfolio in the UK and Ireland.

The role focuses on originating new business, expanding key FI relationships, and maximising cross‑selling opportunities across Coface’s Trade Credit Insurance and wider product suite. Working closely with Commercial, Underwriting and Risk teams globally, the Sales Manager plays a leading role in structuring and delivering complex trade finance insurance solutions for banks and non-bank financial institutions.

This role is highly client-facing and commercial in nature, with accountability for sales performance, portfolio growth and client retention.

Key duties & responsibilities:

Revenue & Growth

Drive new business acquisition and portfolio growth across UK & Ireland financial institutions, including global banks, alternative finance providers, asset managers and other financial sponsors.
Identify, originate and close profitable sales opportunities across Trade Credit Insurance and adjacent products (including structured trade finance solutions).
Develop and execute a clear FI sales strategy aligned with UKI and regional growth priorities.
Lead major new business pitches, negotiations and onboarding of new FI clients.
Structure transactions in partnership with Underwriting to ensure commercial viability, scalability and long-term profitability.

Show full description

Client & Market Leadership

Build and maintain trusted senior-level relationships with key decision-makers across FI clients.
Act as a market-facing ambassador for Coface in the FI sector, supporting external events, conferences and targeted marketing initiatives.
Provide insight into market trends, regulatory developments and client needs to influence product development and go-to-market strategy.
Clearly articulate Coface’s value proposition and differentiation within the FI and trade finance ecosystem.

Team & Internal Collaboration

Lead, coach and inspire the FI sales and account management resource, setting clear commercial objectives and performance expectations.
Work closely with Commercial, Risk, Underwriting, Legal and Group stakeholders to deliver solutions that meet client needs while respecting Coface’s risk appetite.
Translate strategic objectives into actionable sales plans, KPIs and pipeline priorities.
Ensure seamless coordination across local, regional and global teams to support multinational FI clients.

Governance & Risk

Ensure all activity is conducted in line with Group policies, underwriting frameworks and regulatory requirements.
Partner with Risk and Legal teams to support robust deal structuring and appropriate policy wording in response to evolving market and regulatory demands.

Leadership Scope

Direct responsibility for sales performance and portfolio outcomes within the UKI FI segment.
Strong stakeholder collaboration with regional and group FI leadership.

Experience

10+ years of experience in Trade Finance, Credit Insurance or FI-related financial services, with a strong commercial and client-facing focus.
Proven sales leadership track record, including originating, negotiating and closing complex FI transactions.
Demonstrated success in growing revenue and managing high-value client relationships profitably.

Skills & Capabilities

Exceptional sales, negotiation and relationship-building skills with senior FI stakeholders.
Deep understanding of Trade Credit Insurance solutions and their application within trade finance structures.
Strong commercial judgment, comfortable balancing growth ambition with risk discipline.
Confident presenter and influencer with excellent communication skills.
Entrepreneurial mindset with a strong drive for results and market impact.

Education

Degree qualified (Business, Finance or related).
Master’s degree / MBA desirable.

Why Join Coface?

At Coface, we offer a dynamic, international working environment where your expertise will directly contribute to the success and expansion of our UK business. You will work alongside high-calibre professionals in a fast-paced, strategic role with strong exposure to senior leadership and cross-border collaboration.

If you are a commercially minded professional looking for an exciting opportunity to make an impact, we invite you to apply.

Coface UK & Ireland Certified as a Great Place to Work® | Coface

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