SE Digital Shelf Specialist

As a key member of the Southern Europe Digital Commerce team, this role will help accelerate Digital Commerce as a core growth pillar across the cluster — not only as a sales channel, but also as a critical part of the consumer journey with strong influence on offline sales. The role is responsible for maximizing the visibility, discoverability, and conversion of Haleon brands and SKUs across retailer digital shelves in Southern Europe, ensuring our portfolio is easy to find, compelling to engage with, and optimized to convert. Working closely with local markets, customers, marketing, and cross-functional teams, the role will strengthen Haleon’s position as a strategic partner for retailers in their digital commerce transformation.

Role Responsibilities

• Own FCP (findability, conversion, performance) content implementation and improvements for
• Drive on-site holistic search to top categories and brands to improve product search rankings through keyword analysis, on-page optimization, and other SEO techniques.
• Lead and manage the Digital commerce asset library and make it available to the organization and to customers.
• Implement digital shelf syndication strategies to enhance brand presence and drive conversion on e-commerce platforms.
• Manage datapools (example. GDSN, Immagino) syndication processes together with customer templates to ensure timely and accurate distribution of product data to various trading partners together with local market sales.
• Generate insightful reports and market analyses to provide d-com team with valuable performance insights and actionable recommendations.
• Stay up to date with industry trends, best practices, and emerging technologies to continually enhance our operations.
• Drive performance marketing – give guidance on how to create and continuously improve content considering learnings coming out of data tracking; closely drive connections to/within Marketing to ensure learnings are considered for future asset development.
• Initiate and drive test & learn projects with key customers.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• University degree in economics, business administration or digital management.
• Italian Native language, Fluency in English, basic knowledge of Spanish and Portuguese would be a plus.
• Operational and strategic track record in building a successful Digital Commerce implementation.
• Knowledge of Digital Commerce Customer landscape & trends (customers, agency partners, pilot partners, consumer insights)
• Experience in marketing or digital shelf management
• Min. 3 yrs experience from FMCG industry or retailer

Preferred Qualifications:

• Experience in working in cross functional teams and agile working styles
• Strong project management skills & ability to drive multiple large-scale projects in parallel
• Ability to simplify and clearly identify key areas of focus in the spirit of “do what matters most”
• Eager to learn and be constantly updated about digital commerce trends and technology developments.
• Visionary thinking combined with appetite and relentless energy for execution


EUR 41.276,00 - EUR 56.754,50

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.

Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.

Job Posting End Date

2026-10-21

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.