Senior Account-Based Marketing Specialist (Japan/Korea)

Employment: Regular, full time, hybrid work arrangement

The job

As the Regional ABM Specialist for Japan and Korea, you will design and execute high-impact account-based marketing strategies that deepen customer relationships, accelerate cross-sell, and drive expansion. You’ll collaborate closely with Sales, Customer Success, and Adoption teams to deliver personalized experiences that maximize customer value and business growth.
This is a strategic and highly visible role where your work directly influences customer success and revenue growth in one of AVEVA’s most important regions. You’ll have access to world-class tools, cross-functional teams, and the autonomy to pilot innovative approaches that deliver measurable impact.

Key responsibilities

ABM Strategy & Execution

Design, implement, and optimize ABM programs focused on cross-sell, upsell, and expansion within existing accounts.

Leverage data and insights to create targeted campaigns that align with account plans and business objectives.

Customer Engagement

Lead regional customer webinar programs—owning strategy, content, promotion, and performance measurement.

Develop tailored initiatives that drive product adoption, retention, and lifetime value.

Event Collaboration

Act as the marketing lead for flagship events (e.g., AVEVA World, AVEVA Days) to strengthen account relationships and advocacy.

Performance Measurement

Defined KPIs (pipeline, expansion revenue, account engagement), track account progression, and optimize strategies using data-driven insights.

Localization & Innovation

Adapt global ABM best practices for regional relevance while maintaining alignment with global standards.

Pilot new approaches (1:1, 1:few, 1:many) and scale successful initiatives across the region.

Essential requirements

Must-Have:

Bachelor’s degree in marketing, Business, or related field (Master’s degree is a plus).

3+ years of experience in B2B marketing with a strong focus on ABM, customer marketing, or demand generation.

Proven success designing and executing ABM programs that deliver measurable growth.

Fluent in Japanese or Korean and English (essential for local engagement and global collaboration).

Strong project management and stakeholder engagement skills in a fast-paced environment.

Data-driven mindset with experience defining KPIs and optimizing campaigns.

Desired skills

Familiarity with ABM platforms, CRM, and marketing automation tools.

Experience supporting product launches and collaborating with product marketing teams.

Knowledge of regional industries and customer lifecycle strategies.

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.