Senior Analyst - Software Asset Management

Role Purpose

The Software Asset Management (SAM) Specialist is responsible for managing and optimizing the organization’s software assets throughout their lifecycle. This role ensures compliance with licensing agreements, reduces software-related risks, controls costs, and maximizes the value of software investments. The SAM Specialist works closely with IT, procurement, legal, and finance teams to maintain accurate software inventories and enforce governance policies.

Acts as the conduit between IT functions, translating the requirements, policy adherence into a controlled asset management function. Works with stakeholders to help them understand requirements, makes priority calls. Use your technical skills to close the communication gap between IT and the rest of the world

Key Accountabilities:

• Maintain a centralized inventory of all software assets, licenses, and entitlements.
• Track software usage, installations, and renewals across the organization.
• Ensure compliance with vendor licensing agreements and regulatory requirements.
• Ensures Proof of Entitlement, MPLS is captured and Compliance is always met
• Conduct regular internal audits and support external software license audits.
• Identify opportunities for cost optimization, license re-harvesting, and vendor consolidation.
• Collaborate with procurement and finance teams on software purchasing, renewals, and budgeting.
• Implement and manage SAM tools and systems for automated tracking and reporting.
• Develop and enforce SAM policies, procedures, and best practices.
• Provide reporting and insights on software usage, compliance status, and cost trends.
• Act as a liaison between IT, vendors, and business stakeholders for software-related matters.
• Manage vendor relationships and contract negotiations related to software licensing

Experience and Skillsets required:

• 5–7 years of experience in Software Asset Management (SAM), IT Asset Management (ITAM), or similar roles.
• Practical experience working with SAM tools such as Flexera, Ivanti, Snow Software, Lansweeper, Licenseware, or equivalent platforms.
• Demonstrated experience managing licenses from major vendors including Microsoft, Oracle, Adobe, and IBM.
• Proven ability to manage software audits and ensure ongoing license compliance.
• Solid understanding of ITIL practices and the end-to-end IT asset lifecycle.
• Experience collaborating with cross-functional stakeholders across IT, procurement, finance, and legal teams.
• Hands-on experience delivering end-to-end SAM implementations, with a focus on driving automation and process efficiency

Personal Attributes:

Relationship management

• Collaborate with peers in the organization to ensure operational alignment
• Grow relationships with business leaders and users at all levels in the organization; solicit feedback from business leaders to ensure Service Delivery is exceeding expectations

• Provide regular updates to line management on workload and issues and ‘how we are doing’

Communication

• Good team-player with stakeholder, vendor, time management skills whilst being able to communicate at all levels
• Excellent customer service and interpersonal skills; professional demeanour
• Run and participative in Team Briefings
• Be proactive in the provision of feedback and the delivery of ideas to develop and improve Travelex IT services

General

• Undertakes any necessary training associated with the duties of the post and participates in training and development procedures
• Complies with all company health and safety policies and legislation in the performance of their duties and responsibilities
• Maintains confidentiality and observes Data Protection guidelines
• Manage expenses in accordance with company expense policy
• Carries out any other reasonable duties commensurate with their capability