Senior Associate, Partner Marketing, CN

Role Overview

We are hiring a hands-on Manager, Partner and Influencer Marketing to lead our creator and ecosystem strategy in the Greater China region. This role is designed for a "builder" who excels at outreach and partner acquisition, capable of opening doors within complex B2B environments.

You will focus primarily on driving brand authority and growth through Influencers (KOLs/KOCs) and Media Partners, while simultaneously cultivating a high-conversion Affiliate network and a strategic Ecosystem of industry partners. Reporting to the Field and Partner Marketing Lead, you will serve as the "bridge" between our global strategy and the localized tactics required to dominate the Chinese digital and professional landscape.

Key Responsibilities

1. Multi-Tier Partner Outreach & Management

Influencer & Creator Seeding: Source and scale a network of B2B-focused KOLs and KOCs across Xiaohongshu (RED), WeChat Channels, Douyin, Bilibili, YouTube and emerging B2B professional forums. Focus on "Human-Centric" storytelling to demystify complex products like FX transfers and AI billing.

Media Partnerships: Identify and forge deep relationships with vertical industry media. Drive brand awareness and lead growth through high-impact content collaborations, online placements, and co-branded industry activations.

Ecosystem Alliances: Proactively scout and onboard upstream and downstream partners (e.g., technology providers, industry associations, and trade bodies) to build a robust B2B support network and drive joint value propositions.

Affiliate Network Growth: Develop and manage a performance-based affiliate program. Identify high-potential publishers and niche partners to directly drive user acquisition and revenue growth.

2. Operations & Stakeholder Management

Internal & External Navigation: Act as a key liaison between global marketing teams, local sales leaders, and external partners. Navigate complex stakeholder requirements to ensure program alignment and brand safety.

Performance Optimization: Utilize data-driven insights (Video View, CPR, CPE, Viral Post Rate, and Leads) to continuously refine ROI and lead capture frameworks.

Minimum Qualifications

Experience: 5+ years in B2B marketing, influencer marketing, or partner management, preferably within the fintech, SaaS, or cross-border payment sectors.

China Market Expertise: Deep hands-on experience with the China digital ecosystem (RedNote, Douyin, WeChat, Baidu) and a proven track record of driving business outcomes through influencer-led seeding and trust building.

Project Management: Demonstrated ability to manage multi-million RMB budgets and high-frequency event calendars with meticulous attention to detail and operational discipline.

Technical Literacy: Proficiency in marketing automation tools, CRM systems (Salesforce preferred), and data analytics platforms (GA4, BI tools).

Communication Skills: Native-level Mandarin and professional-level English (written and verbal), with the ability to navigate complex stakeholder relationships across different cultural contexts.

Preferred Qualifications

Niche Network: Existing relationships with B2B-focused creators, trade associations, or financial industry media partners in the Greater China region.

Regional Strategy Experience: Experience scaling B2B marketing programs across multiple Asian markets (e.g., Hong Kong, Singapore, or Southeast Asia).

Global Collaboration: Comfortable working across time zones and translating global brand briefs into high-impact local activations.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.