dentsu
Senior Brand Designer
Egypt · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- Employerdentsu
- LocationEgypt
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
The purpose of this role is to be interested in the full spectrum of design with a growing knowledge of where aesthetic look-and-feel overlaps with behavioural user experience. They are a key member of the creative department to realise the creative output and creative product.
Job Description:
Role Overview
We are looking for a Senior Branding Designer who thinks in systems and executes with precision. You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft, strategy, and technology.
Key Responsibilities
1. Brand Identity & Systems
• Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustration
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• Develop brand guidelines and design toolkits that other teams can use without breaking the system
• Translate brand positioning and strategy into compelling visual identity
• Own design quality from early concepting through to final delivery
2. Collaboration & Presentation
• Work closely with Creative leads to align brand expression with strategy
• Present work clearly and confidently to internal stakeholders and clients
– Articulate the thinking behind every creative decision
• Contribute to pitches and new business presentations, often under tight timelines
• Mentor junior designers and provide clear, actionable feedback.
3. AI-Powered Creation
• Use AI tools to accelerate ideation and visual exploration:
– Midjourney, Adobe Firefly, Magnific
4. Speed, Quality & Scale
• Manage multiple projects simultaneously without losing quality
• Stay current on regional trends, aesthetics, and cultural shifts across GCC and MENA
• Adapt brand systems for bilingual English/Arabic applications
Required Skills
Software
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Figma
AI Tools
• Midjourney / Adobe Firefly
• Magnific / Topaz for image enhancement
Experience Profile
• 5–7 years in branding and visual identity design
• Agency experience
• Portfolio demonstrating identity systems built from scratch or significantly evolved
• GCC / Saudi market understanding
Personality & Mindset
• Thinks in systems, executes with precision
• Curious about AI and actively integrates new tools into workflow
• Strong visual taste and cultural awareness
• Reliable and self-driven under deadline pressure
Location:
Cairo
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
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At a glance
- Employment typeFull time
- SenioritySenior
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.