Senior Brand Manager, Cardiometabolic Health

About the Role

Reporting to the Marketing Director, the Senior Brand Manager is an individual contributor responsible for leading innovation in cardiometabolic health (CMH) — owning brand strategy through execution for a priority pipeline asset, from pre-launch through in-market delivery. This role requires a marketer who can pioneer the launch of a new-to-market therapy, think strategically, translate strategy into clear plans, and drive high-quality execution across complex, cross-functional workstreams.

This person will work across local CMH cross-functional teams, global, and regional partners to shape strategy, align stakeholders, and deliver against key business priorities. The role is best suited for someone who combines strong marketing judgment with disciplined project management, follow-through, and the ability to move work from concept to execution in a fast-moving environment. The ideal candidate brings a strong understanding of consumer trends, customer experience, and evolving digital engagement models, and can translate those insights into impactful brand strategies and execution.

Location:

This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs.

At Lilly Canada, we have different levels for this positions based on the candidate’s experience, background, and qualifications. The expected compensation is:

Brand Manager: $91,500 - $134,200

Sr Manager : $111,750 - $163,900

This role is eligible for additional forms of compensation, such as participation in the Lilly Bonus Program.

This posting is for an existing vacancy.

Key Responsibilities

Serve as the primary brand lead for innovation, owning launch strategy through execution and ensuring strong linkage between business priorities, customer insights, brand choices, and in-market delivery

Translate brand strategy into actionable plans, with clear milestones, owners, dependencies, and executional follow-through

Lead development and execution of brand plans across pre- and post-launch priorities, including launch readiness, go-to-market planning, customer engagement, environmental shaping, and consumer activation

Manage complex projects across multiple workstreams, balancing speed, quality, stakeholder input, and business impact

Help identify risks, solve execution gaps, and maintain momentum in a dynamic and evolving business environment

Apply customer and market insights across HCPs, consumers, and payers to strengthen strategy and execution choices, incorporating evolving consumer behaviors, expectations, and engagement preferences into brand planning

Strong collaborator with consumer marketing and patient support teams, including the patient card program (PSP), driving integrated engagement across paid, earned, shared, and owned channels, including ecosystem partnerships where relevant

Lead integrated HCP marketing and promotion, including promotional material development, omnichannel campaigns, digital engagement, website content, and the optimization of customer experiences across both personal and non-personal channels

Lead sales force engagement, sales meetings, sales training and playbooks, and digital rep enablement to equip the field for launch and in-market success

Partner on market access and pharmacy/Telehealth strategy, and manage regulatory and label updates in coordination with cross-functional teams

Manage commercial brand budget responsibly and support business decision-making through clear prioritization and trade-off thinking

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Basic Requirements

University degree

5+ years of marketing experience

Experience in brand management, including strategy development and execution

Experience supporting or leading key elements of product launch planning and delivery

Demonstrated understanding of consumer marketing principles, customer experience design, and digital engagement strategies

Experience leveraging digital channels, data, and technology to enhance customer experience and drive business results preferred

Pharmaceutical marketing experience

Demonstrated success working as an individual contributor with significant ownership and accountability

Proven ability to move work from strategy to execution with strong attention to detail and follow-through

Strong project management skills, including the ability to manage complex, multi-workstream initiatives with multiple stakeholders

Demonstrated ability to partner effectively across cross-functional teams and align others toward a common goal without direct authority

Strong business acumen, including prioritization, budget management, and strategic trade-off thinking

Excellent written, verbal, and interpersonal communication skills

Proficiency in AI tools, Excel, Word, and PowerPoint

Additional Skills & Preferences

Experience in obesity, diabetes, or related therapeutic areas preferred

Consumer marketing experience preferred, including an understanding of customer journey design, consumer behavior, and modern digital engagement approaches

Experience working closely across global, regional, and local teams preferred

Bilingualism (English/French) an asset

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

$91,500 - $163,900

Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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