Qualys

Senior Campaign Manager

India · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

  • EmployerQualys
  • LocationIndia
  • Work styleWork style not stated
  • Employment typeFull time
  • Employer posted

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

The Campaign Manager owns theorganization,execution,and delivery ofdemand generation campaignsfor both prospect and customer accounts. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio.Campaign Managers willbe responsible forimplementing integrated marketing programs thatengagescustomers and prospects,deliversnew opportunities, andacceleratespipeline.The ideal candidate will have priorintegrated marketingexperience, strong analytical and communication skills,understanding ofpaid media platforms,and active campaign optimization. Campaign Managers mustpossessa strong inner drive to contribute.

Responsibilities:

Plan, execute, manage, andoptimizemanaged service and self-service campaigns

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Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics

Defining metrics and measuring success of campaigns using internal analytics

Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaignlife-cycle[from pre-sale to post-sale]

Maintain and organize campaign-specific materials in team's shared document repository

Closely align with sales teams and GTM priorities

Lead daily campaign maintenance, including internal questionsregardingtracking and status of various campaigns

Develop, grow, andmaintainrelationships with internal teams

Partner withProduct andProductMarketing teams to ensureaccuratecampaign messaging

Oversee the campaign setup and execution process to ensureaccuratecampaign implementation, pacing and performance

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Partner withMarketing Operations andAnalytics team on campaign measurement reporting and insights generation

Project management deadlines and deliverables among internal and externalstakeholders

Provideregular insights detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensureaccurateplatform implementationand messaging

Troubleshoot issues on all pre-productionandlive campaigns

Providedetailedcampaign wrap up reports

Provide monthly auditing reports to partners and actualize bill/pay systems when applicable

Qualifications:

Four-year college degree

Must have8+ years of experience inmarketing,paid media management,demand generation,campaign management/optimization, or digital media operations

Understanding of traditional and interactive media planning elements

Proficiencyin Microsoft Office solutions

Strong analytical thinking and mathematical skills

Excellent communication and writing skills

Strong project management skills

Ability to advise stakeholders on best practices and areas of opportunity

Excited by a fast-paced and rapidly changing environment

Experience usingMarketo andSalesforce is preferred

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At a glance

  • Employment typeFull time
  • SenioritySenior
  • Employer posted
  • Added to ROLIVA
  • Last checked

Skills in this posting

Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.

Salesforce

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