Senior Customer Analytics & Measurement Lead

What you’ll do:

Customer Analytics & Business Strategy

• Partner closely with an analytics professional to identify meaningful findings from customer data and translate those findings into actionable business opportunities.
• Develop compelling stories and recommendations that connect analytical insights to customer needs, business priorities, and potential programs.
• Help shape prospective customer programs and initiatives by identifying opportunities to improve customer growth, engagement, and retention.
• Support the development of customer targeting strategies by identifying signals and insights that can inform campaign opportunities.
• Bring a strong understanding of customer behavior, business performance, and measurement to help determine where analytical findings can have the greatest business impact.

Measurement & Outcomes

• Define how customer initiatives and programs should be measured and establish clear measures of success.
• Develop measurement approaches for initiatives designed to drive outcomes such as customer upsell, monthly recurring revenue growth, and retention.
• Partner with analytics resources to evaluate program performance and determine whether initiatives are achieving their intended outcomes.
• Translate performance results into clear business implications and recommendations for future action.
• Help establish a consistent connection between customer insights, business initiatives, and measurable outcomes.

Executive Stakeholder Engagement

• Present customer insights, recommendations, and measurement approaches to senior leaders, including VPs, SVPs, and senior directors.
• Build organizational alignment around customer metrics, programs, priorities, and definitions of success.
• Influence stakeholders across a large, matrixed organization and build support for recommended actions.
• Navigate differing perspectives and priorities while maintaining focus on the business objective and supporting recommendations with facts, analysis, and relevant experience.
• Communicate complex analytical findings in a clear, concise, and compelling way for executive audiences.
• Bring confidence, professionalism, and executive polish to senior-level client conversations.

Cross-Functional Collaboration

• Work closely with the Customer 360 program team and maintain strong alignment across Blend and client stakeholders.
• Partner with analytics, marketing, customer strategy, and business teams to connect customer findings to potential programs and campaigns.
• Coordinate closely with the analytics lead to ensure findings are accurately understood, appropriately contextualized, and translated into business recommendations.
• Provide regular updates and reporting to both Blend and client stakeholders.
• Help move initiatives from insight and recommendation through stakeholder alignment, action, and outcome measurement.

Analytics & Business Intelligence

• Use dashboards and business intelligence tools such as Tableau to understand customer trends, performance, and analytical findings.
• Interpret analytical outputs and identify the business implications behind the numbers.
• Use data as a foundation for recommendations rather than simply reporting on metrics.
• Leverage emerging AI-enabled tools, including ChatGPT or Claude, to support analysis, synthesize findings, develop insights, and prepare executive presentations.
• This is a business-facing analytics role, not a technical analytics or BI development position. The role does not require hands-on dashboard development, SQL, Python, or data engineering expertise.

Experience & Background

• Senior-level experience in customer analytics, customer strategy, marketing analytics, measurement, business strategy, consulting, or related discipline.
• Experience translating analytical findings into business recommendations, programs, or strategic initiatives.
• Demonstrated ability to influence decisions and drive action across a complex organization.
• Experience working with senior business stakeholders and presenting to executive audiences.
• Consulting, professional services, or client-facing experience is strongly preferred.
• Experience on the business side owning or influencing a measurement product, customer analytics program, or similar capability is also highly relevant.
• Experience supporting customer growth, retention, upsell, lifecycle marketing, or campaign targeting initiatives is a plus.

Analytics & Measurement Skills

• Strong understanding of customer analytics and business performance measurement.
• Ability to interpret dashboards and business intelligence outputs, including tools such as Tableau.
• Ability to identify meaningful trends and insights and connect them to business opportunities.
• Experience defining KPIs, success measures, or measurement frameworks for business initiatives.
• Strong analytical thinking with the ability to support recommendations using facts, data, and business experience.
• Advanced data visualization or dashboard development is not required.

Communication & Influence

• Exceptional executive communication and presentation skills.
• Demonstrated ability to build alignment and persuade stakeholders across functions and levels of an organization.
• Confidence challenging assumptions and advocating for recommendations when supported by data and experience.
• Ability to turn complex analytical findings into clear, compelling business stories.
• Strong PowerPoint skills and the ability to develop polished executive presentations.
• Comfortable operating with senior leaders and navigating a large, matrixed corporate environment.

Leadership & Collaboration

• Strategic, business-minded, and highly collaborative.
• Able to move beyond simply owning a metric or dashboard to influence what the organization does with the information.
• Comfortability operating in an environment where priorities and recommendations may need to evolve based on new insights.
• Strong organizational skills and the ability to manage multiple stakeholders and priorities.
• Professional, polished, confident, and able to establish credibility quickly with senior client leaders.

The starting pay range for this role is $75-80 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

BLEND360 is an equal opportunity employer.