Luminorbank

Senior Digital Performance Manager

Tallinn, Estonia · Work style not stated · Full-time

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About the role

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EmployerLuminorbank
LocationTallinn, Estonia
Work styleWork style not stated
Employment typeFull-time
Employer posted5 days ago

Join our team as a Senior Digital Performance Manager!

Yes, you can! That's our attitude towards our work, ambitions, ideas, and relationships. We at Luminor believe that anyone has the potential to achieve big things and encourage everyone to achieve them, professionally and personally.

Whoever you are and whatever your role is, with Luminor, you will get a once-in-a-lifetime opportunity to build a local banking champion.

As our Senior Digital Performance Manager, you will be the key expert connecting marketing activity, customer acquisition and business results.

How You Will Make an Impact:

Own and continuously improve the digital performance measurement ecosystem across the Baltics, including reporting, dashboards, tracking, attribution, SEO and performance insights that enable better marketing and business decisions

Translate campaign, website and sales data into clear recommendations on CAC, CPA, ROI, conversion, channel mix and marketing efficiency

Show full description

Lead the development of marketing dashboards and reporting frameworks, ensuring reliable and actionable data for decision-making

Drive tracking excellence across channels by establishing and maintaining UTM standards, tagging structures, attribution principles and data-quality controls

Act as the marketing owner for GA4, tagging and measurement setup, working closely with Analytics, MarTech and IT teams

Partner with media, PPC and SEO agencies, challenge recommendations, identify opportunities and ensure delivery of continuous improvements

Review campaign performance and provide recommendations on optimization, testing and budget allocation

Lead the development and execution of the Baltic SEO roadmap, including keyword strategy, content optimization, technical SEO and performance monitoring

Identify opportunities to improve marketing websites, landing pages and digital customer journeys through data-driven optimization and experimentation

Strengthen in-house digital performance expertise by improving ways of working, documentation and knowledge sharing

Collaborate with Marketing, Business, Sales, Digital, Analytics, MarTech and IT teams across the Baltics

Potentially lead and develop a small team as the function evolves

What Makes You a Great Fit:

At least 5 years of experience in performance marketing, digital marketing, e-commerce, marketing analytics or a similar field

Strong hands-on experience with Google Ads, Meta Ads and other paid media platforms

Experience working with agencies and managing complex digital initiatives

Strong knowledge of GA4, campaign tracking, UTMs, attribution and tag management

Experience building dashboards and reporting solutions using Power BI, Looker Studio, Tableau or similar tools

Strong analytical mindset and ability to turn complex data into simple business recommendations

Practical understanding of SEO, website optimization and customer journey performance

Advanced Excel skills; knowledge of SQL, BigQuery or experimentation tools would be an advantage

Excellent communication and stakeholder management skills

Fluent English is required in spoken and written communication due to working on Pan-Baltic level

Why You Will Love Working Here:

Flexibility. Flexible working hours, Hybrid work, and the possibility to work from anywhere in the EU, Iceland, Switzerland, and the UK (in total 90 days per year)

International teams. Teams that go outside Pan-Baltic borders, where people value challenging work together with good humor and having fun

Culture. You’ll be joining a team where things move fast, ideas flow freely, and change is part of the everyday. It’s a dynamic environment that keeps you learning, growing, and never bored

More vacation. Additional weeks of vacation are available to all employees who have been in the company for 1 year or more

Volunteer time off. We care about giving back to society, therefore, you will get additional days off for volunteering purposes

Paid leave. We are proud of our employees who are participating in military training. Therefore, Luminor offers 30 fully paid calendar days for military training every year

Health benefits. A competitive benefits package in addition to your salary that includes health insurance after the first 3 months pass in all three Baltic states, as well as Health days in case of your absence due to sickness without a doctor's note needed

Wellbeing. Access to tools and resources that help you feel good and be productive at work and in life

Professional growth. Internal and external training programs, LinkedIn learning, workshops, conferences, online training, etc

Special Offer for Luminor products & services. Enjoy special offers & pricing for products and services provided by Luminor

Gross salary. 3,140-4,720 EUR/month, which is to be determined depending on your level of experience and competencies

The application deadline is the 21st of October. We are looking for a candidate primarily already located within the Baltics. Please apply with your CV in English and PDF format!

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