Dynata

Senior Director, Consumer Intelligence Products

United States · Remote (restrictions not stated) · Full time

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About the role

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EmployerDynata
LocationUnited States
Work styleRemote (restrictions not stated)
Employment typeFull time
Employer posted30 Aug 2026

Dynata is seeking a Senior DirectorofConsumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio of Consumer Intelligence products builtonDynata'sindustry-leadingfirst-party data assets.This leader will define and execute Dynata's Consumer Intelligence product vision, transforming proprietary panel, survey, profile, and behavioral data into scalable, market-ready products that strengthen Dynata's position as a leader in data and intelligence solutions.

Reporting to theVP, AI and Intelligence Products, the Senior Director willestablisha roadmap for recurring, one-to-many data products that create value for clients and sustained revenue growth forDynata.

Initially, this role willoperateas a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the Consumer Intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.

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Key Responsibilities

Product Strategy & Portfolio Leadership

Define and execute the vision, strategy, and roadmap forDynata's Consumer Intelligence product portfolio.

Identifyopportunities to productize proprietarypanel,survey, behavioral, and profile data assets.

Build business cases and investment recommendations for new data products and product enhancements.

Establish product success metrics, growthobjectives, and revenue targets.

Market & Customer Insights

Develop a deep understanding of customer needs, competitive offerings, and emerging market trends.

Work closely with commercial teams toidentifynew revenue opportunities and expansion paths.

Assessproduct-marketfit and prioritize opportunities based on customer value, feasibility, and business impact.

Serve as an internaland externalthoughtleaderonthe Consumer Intelligence market landscape.

Product Development & Commercialization

Lead the end-to-end lifecycle of Consumer Intelligence products fromconceptandrequirementsthrough launch and scale.

Build connections with complementary offerings, such as Audience Activation, andidentifyandexecute onopportunitiesto drive greater customer value together.

Partner withmarketing,research, data science, and engineeringteams to develop differentiated data assets and methodologies.

Define product packaging/format, pricing, licensing, and commercialization strategies.

Drive adoption through customer engagement, industry education, and close partnership with commercial teams.

Cross-FunctionalLeadership

Partner closely withProduct,Panel,Technology, Research & Data Science,Commercial and Operationsleaders.

Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies.

Lead cross-functional teams to translate market opportunities into scalable products, balancing customer needs, technical feasibility, and business impact.

Build and scale a team of product managers as the Consumer Intelligence portfolio grows.

Qualifications

10+ years of experience in product management, data products, analyticsproducts, market research, or related fields.

Proven experience launching and scaling commercial data products or subscription-based information products.

Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems.

Demonstrated ability to translate data assets into scalable, revenue-generating products.

Experience developing product strategy, pricing, packaging, and go-to-market plans.

Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments.

Strong communicationand stakeholder management skills, including experience influencing VP-level and executive stakeholders.

Demonstrated successoperatingeffectively in ambiguous environments and leading early-stage data product initiatives, balancing strategic leadership with hands-on execution.

Experience building and leading high-performing product teams.

Experience working with data, analytics, research, or SaaS platforms preferred.

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $150K-$200K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.

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