COKE

Senior Director, Creative Strategist & Content

Japan · Work style not stated · Full time

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About the role

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EmployerCOKE
LocationJapan
Work styleWork style not stated
Employment typeFull time
Employer posted1 Oct 2026

Job Description Summary:

Lead the OU Creative Contents Community and serve as CCTM Content Lead, owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan.

This role sets the vision, governance, process, and standards for all creative content across the organization, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements.

You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.

Key Responsibilities

Creative Contents Community Leadership

Lead and orchestrate the entire Creative Contents Communityacross JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building

Show full description

Establish and owncreative content vision, operating model, governance, processes, and standardsto ensure consistency, quality, and efficiency across all touchpoints

Serve as theCCTM Content Lead, with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences

Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners

Build digital/marketing tech capability to generate tech enabled contents (e.g.AI generated contents)for broader and customized target

Creative Strategy & Content Excellence

Author theoverall TM Creative and Content Strategy, ensuring strong alignment with businessobjectives, brand priorities, and global platforms

Drive the development ofbest-in-class creative briefsacross all pillars, ensuring clarity of insight, idea, role of content, and success metrics

Ensure delivery ofhigh-quality, insight-led content ecosystems, going beyond film to include digital-first, experience-led, and community-driven platforms

Champion innovation in bothwhatcontent is created andhowit is created,leveragingdata, technology, and new creative models

Consumer Insight, Data & Innovation

Lead internal and agency teams inidentifyingdeepconsumer, cultural, and behavioral insightsand translating them into compelling creative and communication strategies

Drive the creation of experience- and digital-based ecosystems thatcollect, enrich, and activate 1PD, enabling long-term consumer relationships

Identifyand implement innovative ways tomeasure creative effectiveness, linking brand impact to behavioral and commercial outcomes

Agency & Partner Leadership

Lead agency briefings and manage senior-level partnerships, buildingJapan and South Korea’s strongest, most collaborative creative ecosystem

Ensure agenciesoperateas true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System

Collaborate with Global teams toadapt and elevate global platformsthrough strong JSK insights, delivering locally resonant communication that drives bothBrand Love and Brand Value

Cultural Leadership & Ecosystem Building

Lead the development ofsustainable, ownable, long-term engagement platformsthat drive efficient reach, recruitment, and frequency

Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance

People, Governance & Resource Management

Lead, coach, and develop thenext generation of creative leaderswithin the JSK Creative Team and broader Creative Contents Community(11 Team members)

Own performance evaluation, capability building, and career development for the JSK Creative Team

Holdultimate responsibility for DME allocationrelated to content creation and agency fees, ensuring efficiency, effectiveness, and ROI

Skills:

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

October 16, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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