Senior Director Marketing Consumer Journey

Define and implement the global consumer journey framework from awareness to advocacy, integrating paid, owned and earned channels across DTC, retail and wholesale and removing fragmentation between global, regional and channel execution

Lead cross-channel integration of the global always-on demand engine across brand marketing, performance marketing (owned by E-Com) and CRM, loyalty and lifecycle marketing in partnership with E-Com

Connect the digital strategy across Brand, DTC and Wholesale, align storytelling, product drops and activations globally, and enable shared demand creation with key partners such as JD, Foot Locker and Zalando

Shape the consumer data strategy and first-party data capture with E-Com and Omnichannel, and co-create segmentation, audience modelling and personalisation at scale to deliver a single customer view and actionable insights

Co-own the digital product roadmap across web, app and retail tech with E-Com, Omnichannel and Technology, and champion customer experience excellence across every touchpoint

Translate brand storytelling into platform-native ecosystems, build scalable content systems rather than campaign-led execution, and provide global toolkits and frameworks for local market activation

Define global, regional and local roles and decision rights, lead the operating model transformation, and standardise planning, campaign orchestration and performance tracking to drive efficiency, consistency and adoption across markets

YOUR TALENT

15+ years’ experience in digital marketing, including proven experience leading global teams at a senior level

University degree in Marketing, Business Administration, Communications or a comparable field

Expertise in channel management, in particular media, social and retail activation

Proven track record of leading successful cross-channel global campaigns and navigating matrixed stakeholders across global, regional and local teams

Strong command of consumer data, analytics and personalization, and the ability to translate insight into commercial results

Experience shaping operating models, governance and ways of working across a global organization

Passion for sport and for creating show-stopping moments that blend sport and culture

Excellent communication skills, intercultural competence and a strategic, commercially minded approach

Team-oriented, resilient and confident under pressure

Fluent in English; German is a plus.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.