Senior Manager, Asia Marketing

Summary:

The primary objective of this role is to manage and operate 2K Korea’s social media channels in close, cross-functional collaboration with the 2K Asia marketing team to expand brand reach and ensure global "Big Beats" resonate within the local market.

This position is a high-stakes, execution-oriented position responsible for brand equity and growth of brand awareness for 2K’s AAA blockbuster PC and Console franchises—including NBA 2K, Sid Meier’s Civilization, and Borderlands.

Responsibilities:

Social Media & Community Operation

• Plan and manage 2K Korea’s social media strategy in line with global and title-specific brand directions, ensuring local relevance.
• Take ownership of daily operations for 2K Korea’s social channels, including contents creation, community engagement, competitor analysis and reporting
• Develop and implement a monthly content calendar and actionable steps that aligns with global and title-specific brand directions while maintaining "hyper-local" relevance.
• Oversee and collaborate with external agencies to implement resource-efficient content updates, events, and amplification strategies

Data-Driven Analysis & Insights

• Analyze key community engagement metrics, content performance, and social sentiment trends.
• Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition.
• Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses.

Social Listening & Sentiment Analysis

• Monitor discussions across gaming forums, social media, and other digital platforms.
• Integrated VOC (Voice of Customer) reporting on player sentiment, emerging trends, and potential risks or opportunities including key social media trend and actionable recommendations.

Marketing Execution Support

• Provide marketing execution support to the team based on the practice experience of gaming market, online community, PR and influencer market landscape

Key to success in this role:

• 5 to 8 years of relevant experience in the marketing, PR and/or Social industry in gaming, contents and entertainment marketing. Candidates with more extensive experience may be considered for a more senior role
• Exposure in planning and executing Marketing and Communications strategies to meet company objectives
• Strong operational capacity to directly implement social media strategy, covering content generation and platform management, without extensive external support
• Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience.
• Understanding of Korean online communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.)
• Strong communication and collaboration skills, with experience working across multiple teams.
• Experience in direct agency management (client-side) or working within a marketing/PR agency to deliver high-pressure campaigns appreciated.
• Proficiency in Korean and English (written and spoken)
• An experience in operating social media platforms appreciated
• Social mavens and community leaders, a plus.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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