Senior Manager, Content Marketing

Responsibilities

• Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content are planned, produced, and shipped on time.
• Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.
• Partner with customers and SMEs to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
• Collaborate with Product Marketing, Growth, Communications, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
• Use SEO and audience insights to inform topics and formats, build content clusters, and improve discoverability and conversion across web and owned channels.
• Instrument content analytics and reporting (e.g., traffic, engagement, SERP, backlinks, MQLs, influenced pipeline, social share of voice) and translate insights into an experimentation roadmap.
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality.

Minimum requirements

• 7–10 years of content experience with a track record of building programs that drive measurable impact across awareness and demand.
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated, market‑shaping thought leadership and category narratives.
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
• Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening tools, project management, and marketing automation platforms.
• AI‑forward mindset, with experience leveraging LLMs and other AI tools to democratize content in scalable ways without losing human ingenuity.

Preferred skills and experience

• Experience in tech (e.g., Salesforce, HubSpot, ServiceNow, SAP, or similar).
• Experience with executive ghostwriting and/or original research programs.

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Committed to diversity and inclusion

At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.

We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.