dentsu

Senior Manager - Data Science

India · Work style not stated · Full time

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About the role

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Employerdentsu
LocationIndia
Work styleWork style not stated
Employment typeFull time
Employer posted3 Jul 2026

Job Description:

Senior Data Scientist

Role Summary

Own and advance Dentsu's measurement and marketing science models across MMM, incrementality, forecasting, and market design. You will develop and validate models, then work with AI Agent Development and Data Engineering to deploy them as scalable, client-facing solutions that are agentic, cost-efficient, and easy to interface with.

Key Responsibilities

Lead development of marketing mix models using Meridian, Bayesian methods, and custom approaches tailored to client needs
Design and execute incrementality studies and forecasting models that drive media investment decisions
Set up data infrastructure for 3rd Party Agentic Analytics client pilots and build POV/recommendations briefs for GTM strategy
Partner with the AI Agents team to make measurement models agentic: not expensive to build, run, or interface with
Validate and improve existing deployed AI tools and mature MMM workflows serving current clients
Train Media Effectiveness teams on 3rd Party Agentic Analytics setup, usage, and interpretation for their specific use cases
Create client-ready deliverables: model outputs, insight summaries, and strategic recommendations
Contribute to methodology standards and best practices that scale across the Data Science pillar
Mentor junior data scientists on statistical rigor, model validation, and client communication

Show full description

Required Qualifications

4+ years of experience in data science with focus on marketing measurement, econometrics, or causal inference
Deep expertise in Bayesian modeling (PyMC, Meridian, or equivalent)
Strong proficiency in Python and SQL with production-grade code quality
Experience building and deploying MMM, attribution, or incrementality solutions
Track record of translating complex statistical outputs into clear business recommendations
Experience working with cross-functional teams (engineering, product, media strategy)
Strong written and verbal communication skills for client-facing work
Ability to manage multiple workstreams independently with minimal supervision

Preferred Qualifications

Experience with Google Meridian or contribution to open-source measurement tools
Background in media agency or adtech environment
Experience deploying models as APIs or automated decision systems
Familiarity with LLMs/AI agents and how they can interface with statistical models
Experience training non-technical teams on analytical tools and outputs

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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