Senior Manager - Group Content 12 month fixed term contract

With a strong focus on social and platform-native content, you’ll connect audience and cultural insight with ideas, production, distribution and optimisation.

You’ll also lead and develop content talent and partner across the organisation to deliver high-quality work.

On any given day, you will:

• Lead content across social, video, creator, media and integrated campaigns.

• Shape CommBank’s social presence and develop platform-native ideas and formats.

• Turn customer, cultural, search and social insights into timely content opportunities.

• Develop creator and influencer partnerships that extend reach and relevance.

• Partner with media, brand and campaign teams to connect content across paid, owned and earned channels.

• Lead social media crisis communications and issues response, including participation in an after-hours on-call roster covering evenings and weekends.

• Oversee content from concept and briefing through production, publishing and optimisation.

• Translate complex financial topics into useful, compelling customer stories.

• Use performance insights to continually improve content and creative effectiveness.

• Explore emerging platforms, formats and technology, including responsible uses of AI.
• Lead, coach and develop content talent while maintaining a high creative and editorial bar.

We’re interested to hear from people who have:

• Significant experience leading social and content for a major brand, complex organisation or agency.

• Strong strategic, creative and editorial judgement.

• Deep knowledge of social platforms, audience behaviour and platform-native content.

• Experience across integrated campaigns, media and creator partnerships.

• Strong content production, writing and storytelling skills.

• Experience managing social media issues, crisis communications and fast-moving reputational matters.

• Confidence using audience insights, social listening and performance data to make decisions.

• Strong stakeholder influence and experience working across senior, multidisciplinary teams.

• Experience leading and developing content and creative talent.

• Curiosity about culture, technology and how audiences are changing.

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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Advertising End Date: 13/10/2026