General Mills

Senior Marketing Executive

Hong Kong SAR China · On-site · Full time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerGeneral Mills
LocationHong Kong SAR China
Work styleOn-site
Employment typeFull time
Employer posted17 Aug 2026

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

At General Mills, the days are fast, fun and rewarding. Purpose matters because we're here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all: your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what's next.

As Hong Kong continues to be a key growth market for our business, we are looking for a Senior Marketing Executive to join our Häagen-Dazs Marketing Team. This role will support the planning and execution of integrated marketing campaigns, product launches, promotional programs, and customer engagement initiatives to drive brand awareness, traffic, and business.

Show full description

We offer excellent career development opportunities, a collaborative and caring culture, and flexible work arrangements. Join us and contribute to the continued success of General Mills and Häagen-Dazs in Hong Kong.

Responsibilities:

Assist in planning and executing the full spectrum of marketing plans, budget allocation, and brand strategy development.
Support the end-to-end execution of marketing projects, including ATL, BTL, digital, PR, POSM, and in-store activations.
Execute brand marketing plans and manage routine marketing operations, including A&P spending tracking and post-campaign evaluation.
Liaise with advertising agencies, creative partners, and production vendors to develop and deliver promotional materials and marketing assets.
Work closely with cross-functional teams to support new product launches, promotional programs, and seasonal campaigns.
Support the localization, adaptation, and deployment of campaign assets across multiple consumer touchpoints to ensure relevance and consistency with brand guidelines.
Manage project timelines, approval processes, and stakeholder coordination to ensure campaigns are delivered on time and within budget.
Monitor campaign performance and market trends, providing insights and recommendations for continuous improvement.
Participate in ad hoc marketing projects and assignments as required.

Requirements:

Degree holder in Marketing, Business Administration, Communications, or related disciplines.
Minimum 2-4 years of relevant experience in FMCG, F&B, retail, or consumer brand marketing.
Proven experience in new product launches and integrated marketing campaign execution is preferred.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Detail-minded, proactive, positive, customer-oriented, and able to work independently as well as collaboratively.
Excellent communication, interpersonal, numerical, and analytical skills.
Familiar with current marketing trends, digital platforms, and consumer engagement strategies.
Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
Good command of written and spoken English and Chinese (Cantonese and Putonghua).

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.