Senior Marketing Lead Foods Poland

Reporting to the General Manager Foods Poland, this role is accountable for developing and executing the end-to-end category and brand growth strategy across Foods, driving consumer demand, market share growth, penetration expansion, and profitable business performance. The successful candidate will lead a high-performing marketing organization while partnering closely with Customer Development, CSP/RGM, Digital, Finance, Supply Chain and European Category teams to deliver sustainable growth.

This role is a critical member of the Poland Foods Leadership Team, responsible for shaping the future of iconic brands while fostering a winning culture and developing exceptional marketing talent.

You’ll be part of a team that believes in doing work that matters — for people and the planet.

KEY RESPONSIBILITIES

​​Business & Growth Leadership

• Develop and execute the Poland Foods growth strategy aligned with business objectives and category priorities.
• Lead annual and long-range category planning, ensuring delivery of market share, turnover, profit and penetration targets.
• Translate consumer, shopper and customer insights into winning growth plans.
• Drive portfolio choices, innovation pipelines and brand investment decisions.
• Champion a data-driven approach to business performance management and in-market execution.

Brand & Category Strategy

• Own the strategic direction of the Foods portfolio across key categories including Mini Meals, Condiments and Cooking Aids.
• Build distinctive brands that increase mental and physical availability.
• Ensure excellence in brand communications, innovation, renovation, media and digital activation.
• Lead integrated marketing campaigns that strengthen brand equity and drive commercial results.

Commercial Impact

• Partner with CSP & RGM to optimize pricing, promotions, assortment and channel strategies.
• Collaborate with Customer Development to unlock growth opportunities with Poland's key retailers and emerging channels.
• Accelerate category growth through a deep understanding of consumer behavior and market trends.

Leadership & Capability Building

• Lead, coach and develop a team of marketing professionals, creating a high-performance culture.
• Build strong succession pipelines and elevate marketing capability across the organization.
• Foster cross-functional collaboration and collective accountability.
• Act as a role model for agile leadership, growth mindset and inclusive team culture.

Transformation & Innovation

• Drive digital transformation and adoption of AI-enabled marketing practices.
• Embed consumer-centricity, experimentation and learning into the team's ways of working.
• Identify and implement new growth opportunities, partnerships and route-to-market innovations.

REQUIRED QUALIFICATIONS

• ​​10+ years of FMCG marketing experience, preferably within Foods or Consumer Goods.
• Proven track record of delivering category and brand growth in a highly competitive market.
• Demonstrated success leading multifunctional teams and developing talent.
• Strong commercial acumen with experience influencing P&L outcomes.
• Experience managing significant marketing investments and agency partnerships.
• Strong strategic thinking combined with hands-on execution capability.

PREFERRED QUALIFICATIONS

• ​​Experience in Central and Eastern Europe markets.
• Background in category leadership, innovation, digital marketing or general management.
• Experience leading transformation and organizational change initiatives.
• Exposure to matrix and international organizations.

ADDITIONAL INFORMATION

• Location:Warsaw, Poland
• Hybrid working model: 3 days in the office / 2 days remote.
• Benefits:
• Competitive annual bonus.
• Company car or car allowance.
• Participation in the company share program.
• Private pension plan.
• Private medical care (Medicover).
• Private life insurance (Unum).
• Sports and wellness package (Benefit Systems).
• Two additional vacation days.
• Access to the Unilever employee shop.
• Access to Legimi (e‑book platform).
• Psychological support via the EAP platform.

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Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.