Keenfinity

Senior Marketing Specialist (m/f/div)

Ovar, Aveiro, Portugal · Hybrid · Full-time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerKeenfinity
LocationOvar, Aveiro, 3880-728, Portugal
Work styleHybrid
Employment typeFull-time
Employer posted2 days ago

As a Senior Marketing Specialist, you will be responsible for strengthening the KEENFINITY brand, supporting business growth and increasing market visibility through strategic B2B marketing initiatives.

You will support Marketing & Brand activities across digital and offline channels, bringing expertise, best practices and market insights to strengthen KEENFINITY’s positioning and customer engagement.

Responsibilities:

Marketing and Brand

Support the development of KEENFINITY brand positioning.
Conduct market and competitor benchmarking.
Ensure consistent application of the KEENFINITY brand across all channels and materials.
Develop and execute B2B marketing initiatives targeting key decision-makers.
Contribute marketing expertise to customer-facing messaging and content, ensuring clear and compelling communication of the KEENFINITY value proposition.
Translate complex business and technical information into relevant B2B content tailored to different audiences and stages of the customer journey.
Develop customer success stories, case studies and other marketing materials.

Show full description

Digital Marketing & Performance

Drive B2B digital marketing initiatives, including LinkedIn, LinkedIn Campaign Manager, content planning and lead generation.
Identify opportunities to improve digital performance, engagement and business growth through data-driven recommendations.

What distinguishes you:

Education

Degree in Marketing, Communication or a related field. Technical understanding is considered an advantage.

Experience

At least 5 years of experience in B2B Marketing, Brand Management or Marketing Communications.
Experience in industrial, manufacturing, electronics or technology sectors is an advantage.
Experience with digital marketing, branding and content development.
Experience working with international stakeholders and cross-functional teams.

Skills

Expertise in B2B marketing and customer-centric communication.
Strong understanding of industrial customers, their decision-making processes and communication needs.
Strong knowledge of branding, positioning and market differentiation.
Good communication and storytelling skills.
Strong understanding of website management, LinkedIn and digital marketing channels.
Strong project management and organizational skills.
Good understanding of marketing analytics, SEO and digital performance.
Fluent in English and Portuguese.

Keenfinity Salary Range

Annual Gross Salary of 35 000 - 39 200 € (depending on experience) + equity

Keenfinity benefits includes:

⚖️ Flexible work conditions

🧑‍⚕️ Health insurance and medical office on site (nutrition, psychology, physiotherapy and general clinic)

🍽️ Canteen

🅿️ Free parking lot

🏋️ Sports and health related activities (gym)

📚 Training opportunities (i.e., technical training, foreign languages training) & certifications

📈 Opportunities for career progression and continuous professional development

🌐 Exchange with colleagues around the world

💲 Access to great discounts in partnerships and products

🌍All our positions are open to people with disability

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At Keenfinity we don’t just build innovative solutions — we shape a smarter, more connected world through technology.

We value different backgrounds, ideas, and experiences and we’re committed to growing, learning, and celebrating success as one team. Everyone is welcome here — we foster an environment where everyone is respected, valued, and encouraged to be their authentic self.

Keenfinity is an equal opportunity employer, offering equal opportunities for all. We welcome applications from people with disabilities and can offer support, if needed. When everyone has a chance to contribute, we all do better.

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